You definitely could use a Poshmark virtual assistant if you’re new to the platform. Poshmark is a stylish social marketplace that has recently gained more traction. We expect that it’s going to get busier as time goes by. If you’re new to selling online, a veteran, or have multiple stores, some qualified help is always a good idea.
1. Creating and optimizing Poshmark listings
This platform is not your usual marketplace. So, things work differently. This makes it especially useful to have a Poshmark virtual assistant helping you out. Their skillset is different than the average VA – upgraded, you might say. The platform is a unique combination of social media and eCommerce. So, selling there is not the same as selling on Facebook, Instagram, eBay, Amazon, or any other platform.
That said, a Poshmark virtual assistant will know the basics. This includes keeping your inventory updated. They will also know how to manage your social media accounts that are linked to your business. Plus, they will know all the specific tasks that apply to the platform.
These specific tasks include what accounts your business should follow. This is important so that your items get in front of the right sets of eyes. They can then monitor these accounts and track your sales performance. Another task they will understand how to do well is sharing listings. They will know what listing to share and exactly when is the best time to share it. This includes sharing your closet and community shares, too. A good Poshmark virtual assistant knows how to identify and build the right strategy for your business. This way, your listings can reach the top of search results.
2. Managing inventory and updating stock levels
As mentioned, a Poshmark virtual assistant knows the basic online selling tasks. This includes inventory management. This covers tracking what you have in stock. They always know how much of it you have. They also manually adjust the numbers as needed when you make sales. They will also know how to coordinate with you, your suppliers, or any warehouse you use. This ensures that you get more of what’s needed for your customers. They will know how to compute sales versus stock levels. This way, they will know exactly how much of what items you need. This way, your customers have what they want available at all times. You might also have single items that are non-replenishable. Teh VA will also know how to update the listings once the items are sold.
3. Responding to customer inquiries and messages
Customer service is a vitally important part of any business. When you sell online, it’s even more important. You need to make sure that you develop and maintain good relationships. This means customers and browsers, too. The world of the internet is brutal. You must keep people happy to survive. The best Poshmark virtual assistant will know how to take care of all the inquiries and complaints that come in. They will know what boundaries to maintain. This means you are not run over but people don’t go over the edge, wither. If anyone does end up upset, they will know how to talk them down. They can resolve the matter quickly with zero or minimal blowback.
4. Handling order fulfillment and shipping logistics
As with any platform, ordering and shipping follows a set of rules. A Poshmark virtual assistant will know how to guide customers through the process. New platforms take some getting used to, so the best help will always patiently and clearly explain the expectations. This way, you can make sure that your customers are not unpleasantly surprised and leave bad reviews as a result. Orders can flow smoothly and you can reduce returns as well when the process is clearly explained and professionally managed.
5. Conducting market research and competitor analysis
The highest level Poshmark virtual assistant can also help you with market research and competitor analysis. Yes, some VAs can do that! You don’t necessarily need to hire a whole separate other marketer to help you. All you need to do is indicate in your job post that you need this level of help. Make sure that you’re prepared to pay for this top-level service, though. Marketing help can be easily double what you might be used to paying for the usual inventory tracking and social media posting VA.
6. Implementing pricing strategies and promotions
Whether you create them or the VA does, you can hire a specialist who knows how to implement strategies. The task of updating pricing along with releasing, monitoring, and ending promotions can be repetitive, and therefore, time-consuming. Getting help with these types of tasks is easily the best thing you can do for your own productivity as a business owner.
7. Managing and organizing product photos and descriptions
A Poshmark virtual assistant may not know how to take professional product photos. You might not even want to outsource for this since it would mean shipping the products to the VA! It’s simply not practical. However, you can ask a VA to manage this content.
They can help from start to finish, actually. First, they can communicate with you or the product photographer about which photos are needed to make listings perform better. Once the photos are taken, they can review them and provide feedback. Then, they can organize them in an online storage system. If you don’t have a filing system yet, they can even create it. Finally, they can upload the new photos and even rotate and A/B test depending on how many variations are available. This can give them a lot of information about what works best, which they will relay to you. Based on that data, they can then implement new strategies that you approve.
8. Tracking sales and analyzing performance metrics
Similar to the marketing tasks, which includes the A/B testing mentioned above, this work usually pays more than the average VA rate. However, the additional pay can be a lot more reasonable than hiring a separate person for just marketing. It all depends on who you’re hiring, how well they communicate, and how well you are able to manage the moving parts.
That said, a Poshmark virtual assistant with marketing and analytics experience can gather the pertinent data and study it for you. They will be able to give you tips based on trends and where it looks like things are headed.
9. Creating and scheduling social media posts for Poshmark promotion
Whether they do this manually or with a tool, a VA can easily get social media posts ready for uploading to whatever platforms you use with Poshmark. If you hire someone with higher English fluency and more specialized social media experience, they can do more. Think about how much help is will be for them to take care of the entire process! They can do the research for the best post types and compose the actual posts. Then they can choose when and where to share the different posts, and even take care of analyzing post performance metrics to boot. Finally, they will be able to tweak your social media strategy to boost performance and beat the competition.
10. Following up with customers for feedback and reviews
Apart from keeping customers happy, a good Poshmark virtual assistant will never forget to follow up with customers. They will know the value of positive feedback and customer reviews. So, they will know how to build relationships with customers so that they can easily ask for this without causing issues. Being familiar enough with customers so that they are comfortable sharing honest feedback is priceless. This feedback will help you improve your systems to make even more customers happy. Asking for reviews is similar. You can’t burden customers with this request unless they love your business. Sometimes, you might even get reviews without asking if they are already well cared for! Honest, rave reviews are the best ways to attract more customers who you can then turn into loyal; followers who advertise your business for free.
11. Managing returns and exchanges
As part of customer service, a VA will need to deal with returns and exchanges. It shouldn’t be at all complicated or difficult for a skilled representative.
12. Handling negotiations and offers from potential buyers
When you are not selling at a fixed price, this area is vital to cover. It can take a lot of time to field offers and counter-offers from multiple sources for multiple products. A Poshmark virtual assistant will know how to set up and manage a process for such negotiations.
13. Conducting trend research and staying up-to-date with fashion industry news
This part of the job requires a keen eye and a lot of time to go through various materials. That’s not even mentioning knowing in the first place which news outlets to monitor! This research is invaluable if you what to grow your business, so don’t leave it out of the equation.
14. Collaborating with influencers or bloggers for product endorsements
This is another area that requires specialized skill. Like talking with suppliers, connecting with influencers takes a certain style. Make sure that you are hiring a Poshmark virtual assistant who has experience navigating this world.
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Hiring a virtual assistant to help with any platform is a great idea. Hiring one specifically suited to the platform you’re using is the best decision you can make for your business. Start with this list, and see how you can grow together to make the business grow, too.