Ultimate Hiring Tips for Entrepreneurs: Mastering the Art of Sourcing Virtual Talent

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If you could get all of the best hiring tips in one place, would you grab the chance? If you answered, “Yes,” then you’re on the right page! This post aims to give you our take on the ultimate tips for entrepreneurs to find the best virtual talent. 

Understanding the Hiring Process

Let’s begin with clarifying the distinction between a recruiting and hiring definition. These are both crucial steps in the process of acquiring new talent for your organization, but they serve different purposes. 


Recruiting is an ongoing process of attracting a pool of qualified candidates. It involves activities like building your employer brand, sourcing potential candidates through various channels, and generating interest in your company and open positions.

Recruiting strategies encompass both inbound and outbound efforts. You might attract candidates who apply directly to your job postings, or you might proactively seek out top talent through targeted outreach.

The goal of recruiting is to create a large pool of qualified candidates with the potential to be successful in the role. This may involve considering candidates with a broader range of skills and experiences, assessing their fit with your company culture, and generating their interest in your organization.


Hiring is a specific and short-term process focused on selecting the single most qualified candidate to fill a current vacancy. It involves evaluating the applications and qualifications of candidates from the recruitment pool, conducting interviews, reference checks, and ultimately making a hiring decision.

The hiring process involves a more rigorous evaluation of a candidate’s skills, experience, and fit for the specific job requirements and remote company culture. This might involve assessments, skills tests, and in-depth interviews with various team members.

The goal of hiring is to identify the candidate who best aligns with the specific needs and requirements of the open position. This includes not only technical skills and experience, but also soft skills, cultural fit, and demonstrated potential for success in the role.

The Impact of Employer Branding on Attracting Top Talent

Your reputation precedes you, and it significantly impacts your ability to attract top talent. A strong employer brand acts as a magnet, drawing in highly skilled and experienced individuals who are actively seeking new opportunities. Top talent is more likely to apply to your company if they perceive it as a desirable workplace.

A well-defined employer brand also differentiates you from competitors. Candidates who identify with your company culture and values are more likely to prioritize your positions over others.

A well-crafted employer brand is transparent and authentic, showcasing the reality of what it’s like to work at your company. This fosters trust with potential candidates and allows them to make informed decisions about applying.

Importance of Writing Enticing and Inclusive Job Descriptions

Compelling job descriptions grab the attention of qualified candidates and spark their interest in the role and your company. Inclusive language expands your candidate pool by avoiding gender bias or unnecessary experience requirements. This allows you to focus on the skills and abilities needed for the role, not stereotypical assumptions about who can excel in it.

By using inclusive language, you attract a wider range of qualified candidates. This increases the likelihood of finding the best person for the job, regardless of background. Inclusive job descriptions also demonstrate your commitment to diversity. This appeals to top talent who value working in a fair and equitable environment. 

Hiring Tips for Strategizing the Process

Two women talking to each other over a video call using a laptop.

Knowing Your Company’s Value Proposition

A company’s value proposition is a concise statement that communicates the unique benefits and value your company offers to customers and potential hires. It’s essentially  why someone should choose you over your competitors. 

A well-defined value proposition acts as a guiding light. It quickly conveys what your company does and why it matters. It resonates with potential hires who are looking for a company whose mission and values align with their own. This leads to better recruitment and retention of top talent. When hires understand the value their company delivers, they are also more engaged and motivated to contribute to its success.

The first of all our hiring tips is to clearly articulate your value proposition on your company website and marketing materials. Ensure all existing and potential hires understand it and how their work contributes to delivering that value. Every interaction is an opportunity to communicate and drive home your value proposition. 

Leveraging Current Team Members in the Hiring Process

Your people have professional networks filled with potential candidates you might not reach through traditional channels. By encouraging internal referrals, you tap into a pre-vetted pool of qualified individuals familiar with your company culture. They are therefore more likely to be a good fit for the team dynamic and role requirements. 

Current team members can also provide valuable insights during the interview process based on their firsthand experience. Moreover, when teams feel involved in the hiring process, they become more invested in the company’s success. Referrals can also foster a sense of team ownership and pride in the team’s growth.

Use the following hiring tips to leverage your teams in the process:

  • Establish a formal referral program with incentives to encourage people to recommend qualified candidates from their networks.
  • Involve current team members in the interview process to provide unique perspectives on cultural fit and technical skills required for the role.
  • Solicit feedback from your team members after interviews to gain valuable insight for more informed hiring decisions.
  • Target referral requests to team members with relevant networks based on the open position to avoid overwhelming them.
  • Publicly recognize and appreciate team members who consistently refer strong candidates.

The Role of Social Media and Online Platforms in Vetting Applicants

Social media and online platforms can be a double-edged sword for vetting applicants. While they offer a wealth of information about potential hires, there are also drawbacks and privacy concerns to consider. 

Social media profiles can provide a more well-rounded picture of a candidate than just a resume. You might glean insights into their interests, work ethic, communication style, and soft skills. Online platforms can sometimes corroborate information listed on a resume, such as previous work experience or educational background.

Publicly available content can reveal a candidate’s professional affiliations, industry involvement, and personal brand, too. Look for red flags that might indicate a culture clash or integrity issues that could impact the job.

Respecting Privacy

Be mindful of privacy settings and only access publicly available information. Respecting candidate privacy is crucial. Remember that a social media presence rarely fully represents a candidate’s abilities or work ethic and can therefore be misleading. Be wary of unconscious bias based on a candidate’s online persona. Focus on relevant skills and experience, not personal opinions or social media activity unrelated to the job.

For transparency, clearly communicate in your job postings whether or not you’ll be reviewing social media profiles. Develop a consistent and standardized process for reviewing online information across all candidates. Only consider online content relevant to the required skills and experience for the position.

Crafting the Perfect Job Listing

4 Tips on How to Write a Kick Ass Job Post for a VA

One of our most valuable hiring tips is how to craft job listings that attract qualified candidates and accurately reflect the role. Before you begin, consider how potential candidates would search for a job like this. Include relevant keywords in the title that accurately reflect the responsibilities and required skills. Research popular industry terms and include variations to improve search visibility.

Title and Description

Make sure you write a title that clearly communicates the core essence of the role. Avoid both generic titles and excessive jargon that may confuse applicants. Aim for titles between 4 and 8 words so as not to deter potential applicants from reading further. Highlight the most appealing aspects of the position. This could be growth opportunities, impactful work, or a dynamic work environment. 

Use compelling words to convey the activities involved in the role to spark the applicant’s interest. For example, instead of asking for a Marketing Associate, try “Growth Marketing Specialist.” Change Customer Service Representative to “Customer Happiness Hero.” Try “Business Intelligence Analyst” instead of Data Analyst.

Additional Elements

When possible, weave elements of your company culture into the title to attract candidates who resonate with your values. Showcase the human element of the role. Highlight opportunities for collaboration, creativity, and personal growth. People want to feel like they’ll be working with others and making a real impact.

Instead of just listing duties, use action verbs to paint a picture of a typical day in the role. Move beyond responsibilities and emphasize the achievements made possible by the role. Write with enthusiasm for the role and your company. Your excitement will be palpable to potential candidates.

Interviewing for the Best Hire

We can’t call these ultimate hiring tips without talking about the importance of the vital interview stage.

Before the interview, clearly communicate your company’s mission, core values, and areas of focus for the role. Make sure candidates understand the job description, responsibilities, and required skills for the role. Don’t forget to send clear instructions to the candidate regarding the platform, format, and any materials they should prepare. 

During the interview, create a welcoming and positive virtual environment. Greet the candidate warmly, establish rapport, and smile! Maintain eye contact through the camera to simulate in-person interaction and show attentiveness. Pay close attention to the candidate’s responses, ask clarifying questions, and allow them time to elaborate on their experiences.

Ask questions that speak directly to your required skills and experience. Clarify why each candidate is interested in the position. Target strengths related to the job, and look out for weaknesses, considering whether they can be areas for development and growth.

Prepare behavioral interview questions and understand how candidates would respond using the STAR method (Situation, Task, Action, Result). Look for problem-solving skills and achievements. Take note when candidates give thoughtful answers and additional questions for you.

What Is Outsource School?

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Outsource School helps you to unlock the potential of virtual assistants and accelerate your business growth.

This is the exact system Outsource School’s founders, Nathan Hirsch and Connor Gillivan, used to go from zero to 8 figures and 40+ virtual assistants with an exit in 2019.

Since being founded in 2020, Outsource School has helped 1,000+ business owners hire 2,000+ virtual assistants for their companies.

Schedule a free sales call to learn more

Free resources you might like: 

Final Hiring Tips

Be intentional about fostering diversity and inclusion in virtual teams. Top talent is more likely to gravitate to your company if you offer open opportunities. Be flexible in your approach to making the final decision. Try to accommodate candidates’ needs where it doesn’t compromise your needs. 

After choosing the best fit, don’t just ignore everyone else. It’s never an easy conversation, but you should communicate to them that they didn’t make to cut. Make sure you are professional and gracious when delivering a rejection. This begins with doing it as soon as possible. Respect for their time and effort is important. Always thank candidates for applying.

If you can, mention a specific strength or qualification that caught your eye. This shows you reviewed their candidacy seriously. Be honest and concise. If applicable, let them know you’ll keep their resume on file for future openings that might be a good fit. This way, your company will be spoken of within their networks in a positive light.

If you follow these hiring tips, we know that you will be closer to finding that gem of a hire that can propel your business forward.

Want help outsourcing & hiring virtual assistants? We make it easy! Learn More, Speak w/ an Expert, or Request a Callback



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