Are you wondering how a marketing virtual assistant can help grow your online business?
If “Yes!”, you’ve found the right article.
My name is Connor Gillivan. I’ve been hiring and scaling companies with Marketing VAs for the past 10 years.
I’ve scaled multiple companies to 6, 7, and 8 figures in yearly revenue with VAs with an exit in 2019.
Today, I run 3 companies with the help of Marketing VAs.
In this article, we’ll cover everything you need to know about hiring a virtual assistant for your marketing efforts.
- What Is a Virtual Marketing Assistant?
- What Does a Marketing VA Do?
- Where Can You Find The Best Marketing VAs?
- How Much Does a Marketing Virtual Assistant Cost?
- 5 Tips For Managing & Leading Marketing VAs
- Part Time Marketing VA vs Full Time. What Is Better?
What Is a Virtual Marketing Assistant?
A marketing virtual assistant, also known as a marketing VA or digital marketing VA, is a remote worker who assists with various marketing tasks to help your business grow.
They specialize in digital marketing and can handle a wide range of tasks, from social media management to email marketing, SEO, PPC advertising, and more.
We’ll give you a list of 30 in the next section so you can really see how they can help grow your business.
A marketing assistant can help you create and implement marketing strategies, design and run campaigns, track and analyze data, and provide support in many other areas of digital marketing.
They can save you time and money by taking care of essential marketing tasks, allowing you to focus on other critical aspects of your business.
Plus, since they work remotely, you can hire a marketing VA from anywhere in the world, giving you access to a more extensive pool of talented professionals.
What Does a Marketing VA Do?
Here’s a list of 30 marketing tasks that a virtual assistant can help you with:
- Social media management (creating and scheduling posts)
- Social media account setup and optimization
- Community engagement (replying to comments and messages)
- Social media advertising (creating and managing campaigns)
- Influencer outreach and management
- Content creation (blogs, videos, graphics, etc.)
- Keyword research for SEO
- On-page optimization (meta tags, descriptions, etc.)
- Off-page optimization (link building, guest blogging)
- Website management (updates, maintenance, backups)
- Email marketing (newsletter creation and management)
- Lead generation (finding and qualifying leads)
- Landing page creation and optimization
- PPC advertising (Google Ads, Facebook Ads, etc.)
- A/B testing and optimization of marketing campaigns
- Data analysis and reporting
- Customer research (surveys, market analysis)
- Competitor research and analysis
- Sales funnel creation and optimization
- CRM management (customer relationship management)
- Affiliate marketing management
- Webinar setup and promotion
- E-commerce marketing (product descriptions, pricing research)
- Influencer research and outreach
- Graphic design (creating images, infographics, etc.)
- Video editing and production
- Podcast management (editing, scheduling, promotion)
- Web development (landing pages, microsites, etc.)
- Analytics and data visualization
- Conversion rate optimization (CRO)
I personally have hired Marketing VAs for the majority of these roles.
It really comes down to what marketing strategies you’re the most focused on and what you want to get off your plate.
For me personally, I like to perfect the marketing strategy process first then pass it off to a Marketing VA who can take it over, improve the process, and drive traffic using that strategy.
Where Can You Find The Best Marketing VAs?
Here are five websites where you can find and hire digital marketing virtual assistants:
- MarketerHire – MarketerHire is an excellent platform for hiring expert marketing freelancers, including virtual assistants. They have a rigorous vetting process and only work with top-tier marketing professionals. They offer a variety of marketing services, including SEO, social media, content marketing, PPC, and more.
- Upwork – Upwork is a popular online marketplace for freelancers of all kinds, including marketing virtual assistants. You can post a job description and receive proposals from marketing VAs all over the world. Upwork offers a variety of tools to help you manage your virtual assistant, such as time tracking and project management tools.
- Freelancer.com – Freelancer.com is another popular platform for hiring virtual assistants and freelancers. They have a large pool of marketing professionals available, and you can easily browse profiles and reviews to find the right fit for your business. They offer a variety of payment options and tools to help manage your virtual assistant.
- Fiverr – Fiverr is an online marketplace where you can hire freelancers for a wide range of tasks, including digital marketing. They have a large pool of marketing virtual assistants available and offer fixed-price packages for many services. You can browse through profiles, reviews, and portfolios to find the right virtual assistant for your business.
- OnlineJobs.ph – OnlineJobs.ph is a job board for Filipino virtual assistants and remote workers. They have a vast pool of marketing VAs available, and you can post a job description and receive applications from qualified candidates. OnlineJobs.ph also offers tools to help you manage your virtual assistant, such as a time tracker and task management tools.
I have personally hired from all of these sites. Each has its own experience and pool of talent for marketing assistants.
For the most specialized skills, go to MarketerHire.
If you’re looking for a more general purpose Marketing VA, the other four will work perfectly.
How Much Does a Marketing Virtual Assistant Cost?
The cost of hiring a digital marketing virtual assistant can vary depending on various factors, such as their experience level, location, and the scope of work required.
In general, a digital marketing virtual assistant can charge anywhere from $8 to $50 per hour, with some charging even more based on their experience and specialized skills.
Some virtual assistant platforms may charge a higher rate to connect you with their top-tier talent, while others may offer more affordable rates for less experienced or entry-level VAs.
Additionally, you may find that hiring a VA from overseas, such as the Philippines or India, may offer a cost-effective solution for your business. On average, you’ll find Marketing VAs from $8 to $25 per hour.
It’s important to keep in mind that hiring a virtual assistant is an investment in your business, and a high-quality digital marketing virtual assistant can help you save time and money in the long run by improving your marketing efforts and increasing your business’s revenue.
When considering the cost of a digital marketing virtual assistant, it’s essential to assess your business’s needs and determine how much support you require.
You can also negotiate with your virtual assistant on the scope of work and the pricing structure that works best for both parties.
Overall, the cost of hiring a digital marketing VA will vary depending on where you find them, where they live in the world, and what skills and experience they have.
Hiring a virtual assistant is very similar to hiring a full time employee in that their price will vary depending on a number of factors.
5 Tips For Managing & Leading Marketing VAs
As you start working with a marketing VA, keep these tips in mind:
- Set clear expectations: To ensure that your marketing virtual assistant knows what you expect of them, it’s important to set clear expectations. Clearly outline their role and responsibilities, as well as any specific goals or deadlines that need to be met.
- Communicate regularly: Regular communication is key to a successful working relationship with your virtual assistant. Schedule regular check-ins to discuss progress and provide feedback. Make sure to be clear and concise in your communication and encourage your virtual assistant to ask questions and provide feedback.
- Provide training and resources: If your marketing virtual assistant is new to your business or your industry, it’s important to provide them with the training and resources they need to succeed. This may include access to industry-specific tools or training materials, as well as guidance on your business’s processes and procedures.
- Use project management tools: To stay organized and keep track of tasks and deadlines, use project management tools like Asana, Trello, or Monday.com. These tools can help you and your marketing virtual assistant stay on the same page and ensure that tasks are completed on time.
- Show appreciation: A little bit of appreciation can go a long way in motivating your marketing virtual assistant. Make sure to show your appreciation for their hard work and accomplishments, whether it’s through regular feedback, bonuses, or other incentives. By showing that you value their work, you can help build a positive and productive working relationship with your virtual assistant.
Want further inspiration for how you can grow your business to 7 figures and beyond with marketing VAs? Check out this video:
Part Time Marketing VA vs Full Time. What Is Better?
Here are some pros and cons to help you make an informed decision:
Pros of a part-time marketing virtual assistant:
- Cost-effective: Hiring a part-time marketing VA can be more cost-effective for businesses that only require a few hours of work per week or have a smaller budget.
- Flexibility: Part-time VAs can offer more flexibility in terms of scheduling, which can be ideal for businesses that only need assistance during certain hours or on specific projects.
- Variety of skillsets: By hiring part-time VAs, you can tap into a variety of skill sets without having to commit to a full-time hire.
Cons of a part-time marketing virtual assistant:
- Limited availability: Part-time VAs may have limited availability, which can be challenging for businesses that require consistent support or have tight deadlines.
- Limited commitment: Part-time VAs may not be as invested in your business’s success as a full-time hire would be, which could impact the quality of their work or their ability to take on more complex projects.
- May require more training: If you hire multiple part-time VAs, it may require more training and coordination to ensure that everyone is on the same page.
Pros of a full-time marketing virtual assistant:
- Consistent support: A full-time VA can offer consistent support, which can be ideal for businesses that require ongoing assistance or have frequent marketing needs.
- More invested: A full-time VA is likely to be more invested in your business’s success and can become a valuable long-term asset to your team.
- More opportunity for growth: With a full-time VA, you have the opportunity to develop a deeper working relationship and provide ongoing training and support to help them grow within their role.
Cons of a full-time marketing virtual assistant:
- More expensive: Hiring a full-time VA can be more expensive, as you’ll need to pay for their salary, benefits, and any other associated costs.
- Less flexibility: A full-time VA may have less flexibility in terms of scheduling and may require more structure and oversight.
- Limited skill sets: Hiring a full-time VA may limit your ability to tap into a variety of skill sets, as you’ll need to find someone who can handle a broad range of marketing tasks.
What Is Outsouce School?
Outsource School helps you to unlock the potential of virtual assistants and accelerate your business growth.
Since being founded in 2020, Outsource School has helped 1,000+ business owners hire 2,000+ virtual assistants for their companies.
Free resources you might like:
- Outsource School Case Study: How We Scaled to 45+ VAs and 8 Figures in Revenue
- Free VA Calculator | See How Many VAs You Can Afford
- Free Training on 5 Keys to Working With VAs
- Learn Outsourcing 101 | Guides, Downloads, and Checklists
Hiring a Marketing Virtual Assistant can be a game changer.
I speak from personal experience.
If you want the following, a marketing VA is right for you:
- Less repetitive marketing work on your plate
- Someone you can give quick tasks to
- A reliable person you can teach new marketing strategies
- Someone that brings a skill set you don’t have to the team
- More website traffic, leads, and customers
- More time to spend on higher level tasks
If you have any questions about hiring a Marketing VA, feel free to reach out at Connor@OutsourceSchool.com.