Hiring a Social Media Virtual Assistant: Roles, Duties, and Benefits

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Ready to hire a social media virtual assistant (VA)?

Social media for your business or personal brand taking too much time?

My name is Connor Gillivan. I’m an entrepreneur and I’ve been running social media campaigns for the past 10 years.

No matter how much I master a social media channel, there’s always too much work to do.

  • Posting daily
  • Commenting on posts
  • Engaging with comments on my posts
  • Connecting with new people
  • Learning from others
  • Handling DMs

The list goes on and on.

If you’re running social media for your personal brand or business, I’m sure you can relate.

That’s why I put this article together…so that others have a framework for hiring a social media virtual assistant.

A social media VA can help get your time back while keeping your social media strategy going consistently and smoothly.

In this article, we’ll cover:

  1. What Is A Social Media Virtual Assistant (VA)?
  2. Social Media VA Case Study
  3. 25 Tasks a Social Media Virtual Assistant Can Handle For You
  4. How Much Does A Social Media Virtual Assistant Cost?
  5. Where Can You Find a Good Social Media VA?

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What is a Social Media Virtual Assistant (VA)?

A social media virtual assistant (VA) is like having a sidekick to handle all your social media needs.

They’re a remote worker who can handle tasks like:

  • managing your social media accounts
  • creating content
  • running ads
  • managing your online community.

Think of them as your very own social media superhero!

Hiring a social media VA can save you time, money, and the headache of managing it all on your own.

They can help take your social media presence to the next level and give you the freedom to focus on other important aspects of your business.

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Benefits of Hiring a Virtual Assistant for Social Media

Are you thinking about hiring a social media virtual assistant? It’s more than just a time saver; it can actually transform how your brand appears online.

Here’s a look at the top reasons why hiring a virtual assistant as a social media manager could be a game-changer for your business:

  • More Time for Your Core Business: Social media can be a significant time drain. When you hire a virtual assistant for social media management, you have more time for big projects or personal goals. If you spend an hour each day on social media, that’s five hours a week you could use elsewhere.
  • Stay Consistent without Stress: Consistency is vital on social media, but it’s hard to keep up. A VA can handle regular posts and replies, even when you’re swamped. This way, your followers still see fresh content, and you don’t have to stress about missing a day.
  • Better Engagement and Growth: A VA, as a social media manager, can actively engage with followers, respond to their comments, and reach out to new people. When someone comments on your post, a VA can reply quickly, making your audience feel heard and valued.
  • Skills on Demand: Social media often requires multiple skills, such as design, writing, analytics, and more. Many VAs gain training in these areas, so you get all those skills in one hire.
  • Stay Ahead of Trends: Social media changes constantly. A VA can keep track of trends for you, like new Instagram features or popular hashtags, so your content stays fresh and relevant.

A VA might be the missing piece for your business to grow online!

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Social Media VA Case Study

Meet Sarah, a digital entrepreneur who was struggling to manage her social media presence on her own.

She was spending hours every day creating content, posting, responding to comments, and managing her community.

She knew she needed help but wasn’t sure where to turn.

One day, Sarah stumbled upon the idea of hiring a social media virtual assistant.

She did some research and found the perfect fit – a freelancer who specialized in social media management.

Sarah was a bit nervous at first, but after a few interviews and checking references, she decided to take the plunge and hired her social media VA.

Before making the hire, Sarah’s life was hectic.

She was juggling everything on her own, from content creation to community management, and it was taking up all her time.

She was constantly stressed, trying to keep up with the latest trends, and her social media presence suffered because of it.

Now that Sarah has a social media VA, her life has completely changed.

She has more time to focus on her business and personal life.

Her VA handles all her social media tasks, like posting, scheduling, and community management.

Sarah no longer feels the pressure of having to keep up with the latest trends, and she has more time to work on other important aspects of her business.

She can also enjoy her personal life without constantly worrying about her social media presence.

Overall, hiring a social media virtual assistant has been a game-changer for Sarah.

She’s been able to take her business to the next level, and she has more time to do the things she loves.

If you’re struggling to manage your social media presence, hiring a social media VA might be just what you need to take your business to the next level.

Let’s look at 25 ways that a Social Media VA can help you out.

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25 Tasks a Social Media Virtual Assistant Can Handle For You

Managing social media can be time-consuming, but a skilled virtual assistant can take the load off your plate. 

Here are 25 tasks a social media VA can expertly handle for you so you can focus on growing your business:

  1. Content creation
  2. Social media management
  3. Hashtag research
  4. Competitor analysis
  5. Content curation
  6. Social media ad management
  7. Analytics reporting
  8. Graphic design
  9. Video editing
  10. Content promotion
  11. Community management
  12. Influencer outreach
  13. Customer service
  14. Social listening
  15. LinkedIn profile optimization
  16. LinkedIn lead generation
  17. Instagram story creation
  18. Instagram reels creation
  19. Twitter management
  20. Facebook group management
  21. Pinterest management
  22. Blog management
  23. Email marketing
  24. Facebook ad management
  25. YouTube video editing and optimization

Want further inspiration for tasks to pass off to your social media VA? Check out this video:

Perks of Choosing Professional Social Media Virtual Assistant Services

When you use a professional VA service, you gain access to experienced, pre-vetted talent and a support system that makes managing your social media easier.

Here’s what makes professional VA service an intelligent choice:

  • Pre-Vetted Experts: Hiring through a professional service means the VA has already been vetted for skills and reliability. You might find a VA specializing in Instagram or an expert in LinkedIn with experience proven by other clients.
  • Ongoing Training: Many VA services train their VAs on the latest social media updates. This means you get a VA who knows about new trends, like Reels on Instagram or LinkedIn Stories, so your account doesn’t fall behind.
  • Accountability and Backup: Professional services often provide a backup VA if your VA gets sick or is unavailable. This way, your social media doesn’t go dark unexpectedly, and tasks are still on time.
  • Easy Replacement: If you are incompatible with your current VA, professional services can help you find a replacement quickly. You don’t have to start from scratch; the transition is smoother.

Choosing a professional VA service adds convenience and reliability to the process, ensuring you have a capable and dedicated social media assistant.

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How to Hire a Virtual Assistant for Social Media Management

Hiring a social media virtual assistant doesn’t have to be complicated. 

Here’s a simple, step-by-step process to ensure you find the suitable VA for your business needs:

  • Define Your Needs: Start by listing specific tasks you want help with. Get clarity on whether you want them to post daily Instagram posts, post weekly LinkedIn articles, or just reply to comments.
  • Set Your Budget: Decide how much you’re willing to pay, whether hourly or monthly. Knowing your budget helps you focus on candidates who match your price range.
  • Post Your Job on Specialized Sites: Use platforms like Upwork, Fiverr, or Freelancer. In your job post, be specific about what you need, like “looking for a VA with experience in Twitter engagement and Pinterest management.”
  • Interview and Test: Conduct video interviews with candidates, ask for work samples, or give a short test task. For example, you can ask them to draft a sample Instagram post. This will help you see if their style aligns with your brand.
  • Set Clear Expectations: Once you hire, clearly outline the schedule, response time, and preferred communication tools (like email or Slack). Clear guidelines will reduce confusion and keep things running smoothly.

Need help finding the perfect match for your brand? We at Outsource School make it easy with proven frameworks, hiring tools for outsourcing, and strategies for scaling efficiently.

Schedule a consultation today
and get the support you need to hire an efficient VA!

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Where Can You Find a Good Social Media Management VA?

There are several places where you can find a good social media virtual assistant (VA). Here are five sites to start with:

  1. Upwork: Upwork is a popular freelance marketplace where you can find VAs with social media expertise. You can browse through profiles, check reviews, and even conduct interviews with potential candidates.
  2. Fiverr: Fiverr is another popular platform for finding freelance VAs. They have a wide range of social media experts available, and you can see samples of their work and check their ratings and reviews.
  3. Freelancer.com: Freelancer.com is a global freelance marketplace where you can find VAs from around the world. They have a category specifically for social media experts, and you can see the hourly rate and location of each candidate.
  4. Onlinejobs.ph: If you’re looking for a VA based in the Philippines, Onlinejobs.ph is a great resource. They have a large pool of talented VAs with social media expertise, and you can browse through profiles and contact candidates directly.
  5. PeoplePerHour: PeoplePerHour is a UK-based freelance marketplace that has a wide range of VAs with social media expertise. You can search for freelancers by category or skill set and read reviews and ratings from past clients.

When it comes to finding a social media VA, there are many countries you can look to for talent.

Some popular countries include the Philippines, India, and Bangladesh, where VAs can be more affordable.

However, keep in mind that location shouldn’t be the only factor in your decision.

You should also consider the VA’s experience, skills, and communication abilities.

With the right research and communication, you can find a social media VA that’s the perfect fit for your business.

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Social Media Virtual Assistant Rates

The cost of hiring a social media VA can vary depending on the level of experience and location you’re hiring from.

In general, a beginner-level social media VA might charge around $10-$20 per hour, while a more experienced VA could charge upwards of $30-$50 per hour.

However, keep in mind that rates can also vary based on the location of the VA.

For example, a VA based in the United States or Europe might charge more than a VA based in a developing country, like the Philippines or India.

If you’re looking to hire a social media VA, it’s important to set a budget and determine what tasks you want them to handle.

Some VA’s might have a set rate per hour, while others might charge a monthly retainer fee or project-based rate.

It’s important to communicate your budget and expectations upfront to make sure you find a VA that’s a good fit for your needs.

In the end, the cost of hiring a social media VA can be well worth it if it frees up your time and allows you to focus on other aspects of your business.

Just remember to do your research, set a budget, and communicate your expectations clearly to find the right fit for your business.

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Best Practices for Working with a Virtual Social Media Assistant

Now that you’ve found your VA, let’s talk about getting the best results. 

With a few smart strategies, you can build a productive and enjoyable working relationship:

  • Regular Check-Ins: Weekly or bi-weekly check-ins can help you stay on the same page. You can discuss what’s working, exchange new ideas, or express any concerns.
  • Use Project Management Tools: Tools like Trello or Asana let you create task boards, assign due dates, and track progress. For instance, you can have a board for “Content Ideas,” “In Progress,” and “Scheduled Posts.”
  • Give Constructive Feedback: Be open about what you like and what could improve. For example, if you feel the captions are too formal, let your VA know you’d like a more casual tone. This will help them quickly adjust to your brand style.
  • Share Brand Guidelines: If you have specific colors, fonts, or themes, share these upfront. A VA who understands your brand guidelines can create posts that feel on-brand and recognizable to your followers.
  • Celebrate Wins: Recognize achievements together, whether it’s a follower milestone or a high-engagement post. For example, if your page hits 1,000 new followers, send a quick “Great job!” to your VA. It boosts morale and keeps them motivated.

Following these best practices sets you both up for a productive relationship and great results.

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What is Outsource School?

Outsource School helps you to unlock the potential of virtual assistants and accelerate your business growth.

This is the exact system Outsource School’s founders, Nathan Hirsch and Connor Gillivan, used to go from zero to 8 figures and 40+ virtual assistants with an exit in 2019.

Since being founded in 2020, Outsource School has helped 1,000+ business owners hire 2,000+ virtual assistants for their companies.

Schedule a free sales call to learn more

Free resources you might like: 

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Frequently Asked Questions (FAQs)

Here are some frequently asked questions that can help you make the right decision for your business:

How Do I Choose the Right Social Media Marketing Virtual Assistant for My Business?

Are you wondering about the qualities of a virtual assistant to look for when hiring for social media? Here are some things to keep in mind:

  • Experience: Ensure the VA has experience managing the social media platforms you use.
  • Skills: Look for a VA with content creation, community management, engagement skills, or any other specific one you need.
  • Cultural Fit: The VA should align with your brand’s tone and values.
  • Work Samples: Ask for their past work samples or portfolios to ensure quality.
  • Communication: Strong communication skills are crucial to ensure smooth collaboration.

Considering these factors, you can hire a VA who fits your needs and will help your social media thrive.

What Are the Benefits of Hiring a Social Media Virtual Assistant in the Philippines?

Hiring a social media virtual assistant from the Philippines can offer significant advantages, especially for businesses looking to save costs while still getting high-quality work:

  • Filipino VAs often offer competitive rates, allowing you to maximize your budget.
  • Communication would be smooth and efficient as English is one of the official languages in the Philippines.
  • Many Filipino VAs specialize in social media management and have experience with platforms like Instagram, Facebook, and LinkedIn.
  • Filipinos are known for their strong work ethic, reliability, and dedication to delivering quality results.
  • VAs from the Philippines are familiar with global trends and can tailor content to appeal to an international audience.

What is Included in Typical Virtual Assistant Social Media Packages?

Social media virtual assistant packages often include tasks like content creation, posting, community management, hashtag research, engagement, and analytics reporting. Some packages may also include ad management, influencer outreach, and content strategy.

Packages can vary depending on the VA’s experience and your business’s specific needs, so it’s essential to clarify what’s included before signing any agreement.

Conclusion

Hiring a social media virtual assistant (VA) can be a game changer for your personal branding or business social media strategy.

I’ve seen it first hand and I’ve also see other entrepreneurs tap into this as a way to free up their time while keeping their social media growing.

If you’re considering hiring a Social Media VA, consider joining Outsource School to get our exact hiring system.

You’ll be able to learn it within a couple of hours then apply it to hiring a rock star to manage your social media.

If you have questions, feel free to reach out to us at Support@OutsourceSchool.com.

Happy hiring!

Want help outsourcing & hiring virtual assistants? We make it easy! Learn More, Speak w/ an Expert, or Request a Callback

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At a minimum, they need to be adept in the technologies needed to accomplish their job. A great VA will keep learning how to increase productivity. They will also take steps to become more effective by using new tools and even automation. Additionally, freelancers also need to know how to navigate virtual assistant websites and freelance marketplaces.  3. Creativity These qualities don’t just apply to positions that require creative virtual assistant skills. For instance, you don’t need to be a graphics designer, content creator, editor, or advertiser. Innovation is not job specific. VAs can exercise their creative muscles together with their problem-solving skills. This way, they can come up with new ways of accomplishing tasks.  4. Interpersonal Skills Interpersonal skills go hand in hand with communication skills. VAs need to be able to interact and deal with people at different levels. Most VAs you hire will go under a manager. You will also hire some to be these managers. 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Communication Barriers: Time zones and language barriers can get tricky if your VAs are from different countries. Choose platforms that help with tools or tips to keep things smooth. Hidden Costs: Watch out for extra charges like posting fees or transactional costs. Always check for hidden costs upfront. Data Security: You might be sharing sensitive business information with your VA. Ensure the platform has strict security measures in place, and take extra steps like signing NDAs or using secure communication tools. Unclear Expectations: Miscommunication can harm your business. Be clear about your expectations, timelines, and deliverables from the start to avoid misunderstandings.  19 Top Virtual Assistant Websites With numerous virtual assistant platforms, how do you know which one’s right for you? Don’t worry—we’ve researched for you! Whether you need help with admin tasks, marketing, or specialized projects, there’s a platform tailored to your needs. 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How to Hire an Email Management Virtual Assistant (+ Benefits)

  Are emails bogging you down? Do you feel like you’re spending way too much time at your desk answering them? Do you feel like your inbox could use some sprucing up? Maybe you need a complete email spring cleaning! Whichever it is, it sounds to us like you’re in need of an inbox management virtual assistant.  The good news is that you can actually hire one today! But before you go there, we put together a few things that we think you should know about hiring an inbox management virtual assistant. In this article, we are going to be covering  What Is an Email Management Virtual Assistant? Benefits of Hiring a Virtual Assistant for Email Management 11 Tasks to Hire an Inbox Management Virtual Assistant For How Much Does an Email Management VA Cost? What Are the Best Virtual Assistant Websites to Hire From? Case Study: How John Hired an Email VA & Saved 2 Hours Per Day Sign up for Outsource School and unlock our free hiring packet to help you get the best email management virtual assistant. What Is an Email Management Virtual Assistant? Also known as an inbox management virtual assistant, these individuals are responsible for handling your emails. Their duties involve organizing and sorting emails, creating folders and labels to categorize emails, color coding emails to make them easier to locate, and even deleting unnecessary emails or spam. An outsourced inbox VA will even do all of this for you before you get on in the morning! This way, you can start your with a clean and beautiful inbox and avoid all the stress that unkept email will usually cause. Now, that’s just the categorizing part of the job. You also have the replying side of things, which a more specialized email assistant can handle, too.  When you think about all of that and the amount of time it could take you to accomplish a single day’s worth of emails, you start to see the value of hiring an email assistant. These people typically have developed efficient methods. They will implement proven processes to clean up your inbox and keep it that way. They may also use software programs, as needed and if you prefer, to help manage all the online correspondence.  Benefits of Hiring a Virtual Assistant for Email Management Outsourcing email management impacts both your professional and personal well-being. It frees up your time, so you can undertake other tasks with less strain. Below, let’s highlight the main incentives for hiring an email management virtual assistant. Improved Productivity The average user spends about two and a half hours checking their work email daily, which increases to six hours when you include personal inboxes. This reduces the time spent on productive tasks. Hiring an email management VA frees up these hours, some of which you can allocate to your core business functions, improving productivity. Timely Responses Entrepreneurs understand the hassle of replying to daily client inquiries. Oftentimes, you might get overwhelmed and fail to reply to potential clients, losing business. Email management VAs monitor your inbox for new messages and quickly respond to customer inquiries and feedback. Confidentiality and Security Hiring an email management VA lets you control how many people access your messages, especially those containing sensitive business information. This is safer than allowing the whole in-house team to access your email. It also simplifies following up on security incidents like data breaches. Improved Work-Life Balance You should hire an email management VA if you often check your email when out of the office, including during social gatherings. The VA will respond to incoming emails and only contact you for issues that require your attention. This lets you enjoy your breaks from work and take up hobbies, improving your overall well-being. Professional Communication Email management VAs are trained in effective communication as part of their virtual assistant skills. They are proficient at handling customers, including using the right tone and observing cultural sensitivity. They also align the email responses with your brand communication strategy to give your business a professional image. Cost Advantages Hiring an email management VA is more cost-effective than recruiting an in-house personal assistant. The VA works remotely, so you need not increase your office space or invest in infrastructure to accommodate them. Tasks to Outsource to a Virtual Assistant for Email Management Deleting junk emails and keeping your inbox clear of any unwanted newsletters, subscriptions, or promos.  Forwarding emails to the necessary people within your team or others Archiving old emails that might be useful later so you main box isn’t filled with old mail Responding to emails and setting up automatic replies Some email marketing like sending out mass emails such as newsletters and introductory emails to the selected list of customers Managing your contact list which involves sorting contacts in order of importance or priority, categorizing them with labels (customers, business partners, suppliers, internal team, etc.), adding new contacts, and deleting old ones Sorting emails in order of priority so you know which emails are urgent and which can wait  Some customer support duties like answering customer inquiries  Creating folders and applying labels to emails. Labels add specificity. Folders organize old and new emails for future reference. Setting up filters ensuring incoming emails go into the applicable folders tidying up your main inbox Answering emails about meetings and adding them to schedule  How Much Does an Email Management VA Cost? Virtual assistants have a range of prices depending on a number of factors such as skill level, level of experience, scope of work, specialized knowledge, length of project, are you hiring a VA full-time or a part-time VA, and what country they come from.  If you want an inbox management virtual assistant who does only the admin side of things, then in the U.S. you’re looking at an average of $10-$12 per hour. VAs from the Philippines and India are less costly both averaging around $6-$7 per hour.  Now if you’re looking for a VA who can

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