Hey, thanks for tuning in to another Partner Spotlight interview at OutsourceSchool.
My name is Connor Gillivan. I’m the CMO and an Owner of Outsource School.
We’re on a mission to help 10,000+ business owners master hiring virtual assistants and freelancers, and industry partnerships is a big way that we’re able to make it happen.
We’re all about creating win-win partnerships where we are able to grow with other companies in the eCommerce, agency, SAAS, and online space.
In this exclusive interview, we interview Brady Morgan of SINQ (former VA Staffing Agency – VASA).
Brady Morgan is the founder of SINQ which provides access to the best global talent in emerging markets and helps enterprise companies cost-efficiently scale back-office tasks.
Brady has a background in finance having worked in both investment banking and healthcare. His hobbies include reading, working out, playing golf, and spending time with his wife and two sons.
We hope that you enjoy the interview and that it brings value to you as an agency business owner.
Connor: Hey Brady, thanks for taking the time to chat with us here. We love getting to know our partners better so that our community can benefit from what our partners are offering and doing in the industry. To get started, can you give us a high level overview of SINQ and how it got started?
Brady: Sure, I’d be delighted to. SINQ is a dedicated virtual assistant staffing service, focusing on providing high-quality remote staff to businesses worldwide. The agency was born out of the realization that a large number of businesses, especially small and medium-sized enterprises, were struggling with time and task management. By providing reliable, trained, and professional virtual assistants, SINQ aims to fill this gap, improving operational efficiency and enabling businesses to focus on strategic goals. This service has been a game-changer for numerous companies by simplifying their staffing needs and promoting growth.
Connor: Love that! Can you dive a bit more into the staffing services you provide? I’m sure our audience would love to know exactly what problems you could solve for them.
Brady: Absolutely! SINQ offers a wide range of services, addressing various business needs. This includes general administrative tasks like email management, scheduling, and customer service. Additionally, we provide specialized services such as social media management, content creation, SEO, and digital marketing strategy. For businesses requiring industry-specific support, we have virtual assistants with backgrounds in fields like real estate, legal services, and accounting. Our aim is to help companies offload routine tasks, free up valuable time, and let them focus on their core competencies, strategic planning, and growth.
Connor: Jumping off of that…if there was one problem you’d say that SINQ solves best for your clients, what would it be? Why?
Brady: SINQ excels at solving the challenge of time management for its clients. Regardless of the industry or size of the business, one common problem they face is the inability to focus on strategic initiatives due to time-consuming routine tasks. Our virtual assistants take over these tasks, freeing up valuable time for business owners and managers. This allows them to focus more on revenue-generating activities, strategic planning, and overall business growth. By acting as an extended part of the team, we help businesses optimize their operations, reduce overhead costs, and ultimately become more efficient and profitable.
Connor: As the company continues to grow over the next year, what are your plans for expansion? Any new products or offerings or enhancements to your current services?
Brady: In the coming year, SINQ plans to broaden its services by integrating more specialized roles into its offering. This means not only providing general virtual assistant services but also diversifying into areas like data analysis, project management, and advanced digital marketing. Additionally, we’re exploring the development of a proprietary platform to streamline the process of matching businesses with the right virtual assistants, aiming to make it more efficient and personalized. Our focus remains on continuous learning and training for our VAs, ensuring they stay updated with the latest industry trends and technologies, thereby providing the best possible service to our clients.
Connor: And how specifically would you say that SINQ and your team is different from other similar businesses in the industry?
Brady: What sets SINQ apart from others in the industry is our personalized approach and commitment to quality. We understand that each business has unique needs, and we take the time to match clients with virtual assistants who not only have the right skill sets, but also align with their company culture and business ethos. Furthermore, our rigorous recruitment process ensures we select only top-tier talent. We invest heavily in the continuous training and development of our virtual assistants, ensuring they stay abreast of the latest tools and industry trends. This focus on quality and personalization helps us deliver superior service and build long-term relationships with our clients.
Connor: What’s your outsourcing story? We find that everyone has a different experience when outsourcing and hiring online. What is your first memory that comes to mind?
Brady: In the early stages of my entrepreneurial career, I found myself overwhelmed with managing all aspects of the operations. The decision to outsource was borne out of necessity, driven by the need to reclaim time and refocus on the core tasks that would grow my business. My first experience with outsourcing was a revelation – it was incredible to see how tasks could be executed efficiently by a dedicated remote team. This shift in operations led to a significant increase in productivity and ultimately, business growth. In retrospect, I often find myself wishing I had started outsourcing sooner.
Connor: Love it! Talking more about outsourcing, what advice would you give to yourself if you were just about to start outsourcing and hiring online?
Brady: If I were to give advice to someone just starting with outsourcing, I would suggest the following:
Define clear expectations: Before you start, have a clear understanding of the tasks you want to outsource, the level of expertise required, and your expectations regarding outcomes.
Choose the right partner: Whether it’s a freelance platform or a staffing agency like SINQ, make sure they have a solid reputation and positive reviews. The quality of your outsourced team can make or break your experience.
Communication is key: Set up regular check-ins and provide clear, concise instructions. Good communication can significantly improve the efficiency and effectiveness of your outsourced team.
Be patient: It might take a bit of time for your new team member to get up to speed. Provide them with the resources and support they need to succeed, and you’ll reap the benefits in the long run.
Review and reassess regularly: Regularly review the performance of your outsourced team. If something isn’t working, don’t be afraid to make changes.
Outsourcing can be a transformative step for your business, freeing up your time to focus on strategic initiatives and growth.
Connor: How about this one…how do you communicate with the people you hire online? What’s your best practices there and how has it changed over time?
Brady: In terms of communication with remote teams or individuals hired online, it’s crucial to establish clear, consistent, and open lines of communication. Here are some best practices:
Use the Right Tools: Depending on the needs, you might use email, instant messaging platforms like Slack, or project management tools like Asana or Trello. Video conferencing tools like Zoom can also be effective for more personal interaction.
Regular Check-Ins: Schedule regular check-ins to discuss progress, address any issues, and provide feedback. This could be daily, weekly, or bi-weekly depending on the nature of the work.
Clear Expectations: Clearly define tasks, deadlines, and expectations. The more specific you can be, the better.
Open Dialogue: Encourage open dialogue. Make it clear that they can ask questions or raise concerns at any time.
Positive Feedback: Don’t forget to acknowledge good work. Positive feedback can be a great motivator and helps to build a strong working relationship.
Over time, as remote work has become more common, these practices have become increasingly important. The use of digital tools has grown, and there’s been a shift towards more frequent, informal communication to help build rapport and maintain a sense of team cohesion in a remote work environment.
Connor: Finally, this is one that I think our community will love, who’s been your best online hire? What do they do for you? Why are they your best hire? Tell us all about them and that story!
Brady: The best online hire would be a virtual assistant named “Jane.” Initially hired to help with basic administrative tasks such as managing emails and scheduling, Jane quickly proved to be an invaluable asset. With her excellent communication skills and proactive attitude, she was able to identify potential issues before they became problems and suggest solutions, thereby saving time and resources.
Jane also had a knack for social media management and content creation. She helped improve the company’s online presence, leading to increased brand recognition and customer engagement. Jane’s initiative, combined with her broad skill set, had a positive impact on the business, far beyond her initial role.
This story highlights that the best hires are often those who not only excel in their given tasks but also demonstrate initiative, adaptability, and a keen desire to learn and grow. It also emphasizes the potential value and versatility of virtual assistants and online hires.
Connor: As we close this out, I just have one more question. Where is the best place to find and follow you and the company online? Also, if you have one, is there any special offer that you’ll be offering to the community today?
Brady: Absolutely! You can find us online at our website, www.sinq.co, where you can learn more about our services, read client testimonials, and keep up-to-date with our latest news. We’re also active on various social media platforms, so feel free to connect with us there for regular updates and insights.
As for our special offer, we’re excited to extend a discount on our management fee exclusively for the Outsource School community. When reaching out to us, just mention that you’re coming from Outsource School to avail of this special offer. We’re looking forward to partnering with you and supporting your business growth!
