Anyone who tells you that FBA is a get-rich-quick scheme is lying — running an Amazon business is a tremendous undertaking.
With so many moving parts, founders often find themselves overwhelmed by the sheer number of things they need to quickly become an expert in.
We see brand owners stuck in the mindset that they simply need to work harder on their business to see the real results. In reality, they need to work smarter.
Now more than never, there’s no excuse to be spending your precious time and resources on repetitive processes with predictable outcomes.
Outsource School provides some tremendous resources for making the most of your understandably limited bandwidth by outsourcing the most time-consuming tasks to skilled Virtual Assistants (VAs). By providing extensive training, instruction, and feedback, you’ll be able to effectively offload tasks that require consistent employee input.
But while you may have your process down for outsourcing tasks, are these tasks still taking up headspace and sucking time each day, week, and month?
Let’s take it one step further: automation.
In this article, we’re covering three key areas that you should be automating in your Amazon business. With these tips, you’ll be on your way to focusing on true high-impact activities that will actually grow your business (and your bottom line).
While your business can never truly run itself — there’s a reason human input is valuable and important — you’ll set your business up for success and avoid spending too much of your valuable time on time-consuming tasks. Let’s dive in!
Listing and Keyword Tracking
The first key area of your Amazon business that you should be automating is monitoring your product listings and tracking your most important keywords.
How are you currently tracking whether your product was switched to the incorrect category? If you are suddenly dropping off in ranking for your most revenue-generating keywords? If your product was mistakenly (or maliciously) flagged as an adult product? If you are no longer able to receive reviews?
Many FBA sellers are still manually checking their listings daily to make sure all of these items are in line, and wondering if there is a better way to keep an eye on these crucial parameters.
Hint: there is.
Alerts from Seller.Tools will act as a customized surveillance system for your storefront, monitoring any important change in your product listing, ranking, or review rating and eligibility.
Once you’ve decided what you want to monitor, you can opt in to receive an alert through a number of different channels with any relevant information to then take action and correct the problem.
Even if you’ve offloaded this task to your VA, you’re still using their time to constantly monitor when you could be automating. This is the next step to seamlessly running your brand like an enterprise-level business!
Ranking + Rebate Distribution
Although it may seem intimidating and complicated, ranking on Amazon is really quite simple: target high-value keywords and get solid reviews.
Even FBA sellers who have figured this out still struggle with the time-consuming nature of verifying valid purchases, manually sending rebates to their customers, and following up on a schedule to try to convince the customer to leave a review on Amazon.
While this isn’t complicated in and of itself, it quickly becomes a huge undertaking if you’re running multiple rebate campaigns and giving out 100+ products daily.
Does this sound like a bookkeeping nightmare? I’m with you. The Seller.Tools team had the same thought and knew there had to be a more efficient way to rank on Amazon.
Seller.Tools is an industry leader in rebate campaigns for Amazon sellers and provides the most innovative, cutting-edge tools to automate this process while also creating a phenomenal, 5-star worthy experience for your customers.
Rebate Automation from Seller.Tools makes it even easier to offload ranking and review capture, as it’s far simpler and quicker to onboard a VA with this methodology.
What if you could:
- Send your customers right to your product, targeting your most important and profitable keywords
- Automatically verify their orders with Amazon in seconds and provide real-time responses with Amazon order updates
- Instantaneously create and deliver a real gift card with over 100 different store options to your customers
- Reliably follow up and request a review on the other side of the 5-star-worthy experience automatically
And the best part: what if you were not involved in a single step of this process?
With Seller.Tools + ManyChat, it’s so simple to get your VA up to speed and manage far more pieces of this ranking puzzle than they could if it was executed manually.
Anyways, working with clunky Google Sheets and dealing with PayPal mass payments (and mass fees!) doesn’t sound like any fun at all. Want to get in on this? Check out Rebate Automation here to learn more!
Team Communication + VA Task Management
Finally, one additional key area of your Amazon business that you should be automating is in communicating with your team and assigning tasks to your virtual assistants.
You know you’re on the right track when you’ve built out a strong, well-trained team of VAs who are actively involved in the day-to-day operations of your business.
However, if you want to do it right, managing these VAs takes time that you may not have. Keeping an eye out for changes in key areas of your business takes up a tremendous amount of headspace that brand owners simply do not have.
You’re ultimately still creating a bottleneck in your business if tasks need to filter through you.
What if you could automate your communication and task management for your VAs, and send time-sensitive tasks that require action right to the person who will be taking that action?
Using a tool like Zapier unlocks huge potential for true automation in these areas.
Now let’s get to the good stuff: how do we automate communication and task management? Let’s think back to our previous example with Alerts.
- Set up an Alert in Seller.Tools whenever your product is not eligible to receive reviews (or any other important listing attribute you’d like to monitor).
- Set up a Zap to send a quick task to your VA to address the issue. Include all of the relevant information in the task, so they don’t have to come to you for further instruction every time.
- Follow up with an automated Slack notification to confirm they have received the task and have the action item covered.
- Reclaim your headspace and deep work time, and get back to work!
Your VA’s time is still valuable and still requires an investment on your part. Setting up automatic, action-oriented Alerts will make your team of VAs even leaner and reduce your overall costs by focusing their time and attention on action instead of monitoring and waiting for tasks to come through.
Automating these three key areas will increase the return on investment you’re seeing in your team of VAs, and will unlock claimed time so you can spend more time on the things you do best.
How do you automate your business? Join the conversation and leave your best ideas in the comments!
Cydney Glasser | Marketing and Communications Specialist, Seller.Tools
Cydney guides digital communication at Seller.Tools, and loves empowering Amazon sellers to crush their goals by building innovative growth-hacking strategies.
She has an educational background in marketing and nonprofit management, and has enjoyed working in digital marketing and impact communication within multiple industries. Cydney is thrilled about the endless opportunities within e-commerce and the chance to be a pioneer in an ever-changing industry!