What is a Virtual Assistant? Definition, Costs, and Where to Find Them

Want help outsourcing & hiring virtual assistants? We make it easy! Learn More, Speak w/ an Expert, or Request a Callback

Virtual assistants have been around since the internet became a staple in people’s homes. Businesses saw the convenience of an assistant working from their respective homes and not needing to come into a physical office to do their job. As you may expect, this sentiment rings particularly true in 2022. In fact, recent world events have gotten both employees and employers to realize the benefits of remote work.

What Is a Virtual Assistant?

A virtual assistant can do almost anything that an in-house assistant can do short of grabbing you a cup of coffee. All kidding aside, VAs perform essentially the same supporting functions and tasks that an employer needs from an assistant. These tasks are typically administrative in nature, but VAs can be quite flexible with the range of tasks assigned to them. 

Businesses are turning to virtual assistants because of the attached benefits. Aside from the ones already mentioned, web-based businesses especially do not have to worry about the cost of renting out a room or office space to work in. Not only that, but other costs such as utilities and transport benefits are something companies don’t have to worry about. Smaller businesses can especially benefit from this, but larger businesses have also hired VAs and even VA teams to handle certain tasks. 

A virtual assistant can offer everything short of their physical presence and tasks that require that. Even with this caveat, virtual assistants offer a convenience that can’t be ignored. Plus, technology is growing at such a rate where the need for physical presence is less than it was even 5 years ago. Answering emails, taking messages, placing food orders – all can be done in the comfort of their own homes. 

What Tasks Can a Virtual Assistant Do?

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Assistance is such a broad term and can encompass a wide variety of services. In the same way, the duties that a virtual assistant can perform depend on the needs of the hiring party.

As mentioned, administrative work such as answering emails, compiling important documents, working a spreadsheet, setting appointments, and managing calendars, are some of the more common tasks associated with virtual assistants.

However, some virtual assistants can be well-versed in other services like social media management, marketing, content creation and other creative media. Some can be Amazon experts or have experience working in SEO. 

The possibilities are honestly endless. With such a diverse assortment, as an employer, you should be thorough during the hiring process. Because no two VAs are alike, gauge the capabilities of each VA you interview and see if their unique skillsets will be a valuable addition to your team.  

Here are some examples of common tasks you can outsource to a virtual assistant:

  • Bookkeeping
  • Invoicing
  • Taking and making calls
  • Data entry and database management
  • Calendar management
  • Email management
  • Lead generation
  • Paying bills
  • Report creation
  • Customer service
  • Newsletter creation
  • Appointment scheduling
  • Graphic design
  • Photo editing
  • Training and presentation material creation and preparation
  • Transcription
  • Form creation
  • Document proofreading and editing

Where Can You Find Good Virtual Assistants?

The best place to find a virtual assistant is through a recognized service. Most of these established companies have websites where you can check all their details. You can also verify their credentials online and get real-life advice on how good they really are from review sites.

The hiring process can be quite daunting, and sitting through hundreds of interviews isn’t the most appealing idea. It’s more than just skill, too. You want someone that you can work well with.

Thankfully, the best companies offering VA services can help you find the person that best matches the needs and demands of your business. These companies can help you find VAs who have the level of professional experience that you and your clients are looking for. These agencies can also provide flexible and fair pricing options.

Here’s a list of places to get started:

How Much Are VAs Paid?

How much it will cost you to hire a freelance virtual assistant largely depends on four main things:

1. how large of a task you are delegating

2. how long the task will take to accomplish

3. the individual rate of the VA

4. their level of experience and skill.

In general, freelance virtual assistants charge from $5-25/hour depending on several factors.

Let’s take a deeper dive into some of these main elements that affect the rate to hire a virtual assistant. 

Experience and Expertise

When you hire a VA who has worked with other companies before, you are hiring someone that has a level of professionalism. This hire is less of a gamble than someone new to the space. Great VAs are versatile, dependable, resourceful, get the job done in a timely manner, work well with others, and can communicate effectively. You can expect more from experienced virtual assistants, but naturally, that does come with an increased rate. 

Leveling Up

When you interview a VA, make sure to get a good idea of what their main skillset is. Then you can probe further for their more nuanced abilities or unique knowledge that could bring greater value to the company. Note that VAs may be flexible, but they are not miracle workers. If the scope of the work you need done is beyond their abilities, you will need to find someone else or hire another person to perform those specific tasks. 

Admin skills and knowledge of Microsoft Office or Google services are to be expected, but if the job requires technical expertise, finding VAs to fit the role will be more difficult. This will definitely cost more than someone who handles the more common tools like these. Just know that you get what you pay for. In that vein, a VA well-versed in the specifics of a platform or service you’re using, for example, is a worthwhile investment. 

If you are looking for specialized services, make sure to note that clearly in the job description. List down the non-negotiable skills they need to possess. If the VA meets those requirements but doesn’t possess certain secondary skills, determine whether it is worth investing in on-the-job training or if you should spend resources looking for someone else. 

Type, Scope, and Schedule of Work 

This is the general rule: the more you expect one person to be able to do, the higher you should expect to pay. You cannot expect one person to perform the job of 5 and pay them the same rate. Additionally, you cannot add on more work than originally discussed and not expect them to ask for a higher rate. 

When it comes to hiring, there’s a few ways you can go about it:

  • Per-project 
  • Hourly
  • Discuss a set price based on the project
  • Per contract with a set number of hours 

 Assess the length of projects and which would make more sense and would be fair for both parties. Additionally, if a project is larger or you foresee it to last longer, you may want to consider hiring a team of VAs who can get the job done more efficiently than one person. 

Location

The rates that virtual assistants charge vary depending on where they live. This can be one of the biggest factors that determines how much they charge for their services. 

Although they may not be commuting to a workplace, there are other expenses that VAs do have to cover. They pay for their water, electricity, rent, and internet. Their cost of living in their respective countries will determine how much they charge. VAs can come from anywhere in the world, and it is certainly possible to find a VA that not only fits the job description but also fits your budget. 

You should also consider the working hours of your VA. Sometimes it can be hard to communicate through live calls when time zones are too dissimilar. Alternatively, you might want someone who works while you sleep, so that work is getting done regardless of the hour. You may even strike a balance where you’re both awake part of the day to provide an opportunity for questions, feedback, and progress updates.

Tips to Hiring Virtual Assistants For Your Online Business

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We have a lot of technologies today that allow most people access to a virtual assistant. What you need to remember is that not every country has fast and stable internet, and you need to make sure that the person you hire has a quality connection.

Don’t expect a super high-speed hook-up, either, and with a backup to boot, if you want to pay something like US$5 per hour. That’s asking too much because it’s simply not feasible on the VA’s end.

Where Can I Learn More About Working with VAs?

A great place to start learning more about working with a virtual assistant is right here on our blog! We have a wide array of posts on looking for, preparing for, hiring, onboarding, and maintaining relationships with virtual hires.

You can also become an Outsource School member where you’ll gain access to our Cracking the VA Code course along with 15+ other courses and playbooks on outsourcing.

Conclusion

We are here to help you on your journey to making your work life easier by bringing a virtual assistant — or two or three! — into your business. Reach out to us for more information, and even guidance that speaks into your personal needs and unique business setup.

Want help outsourcing & hiring virtual assistants? We make it easy! Learn More, Speak w/ an Expert, or Request a Callback

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Virtual Assistant Skills and Qualities to Focus on When Hiring

What virtual assistant skills and qualities should I look for when looking for my next team member? Hiring for a position is more than just looking for people with the right sets of hard skills to complete the tasks. You need more than a content writer who can churn out excellent articles quickly. You want more than a graphic designer who is proficient in 3 different art tools. These hard skills are great, and necessary, but you also need hires to have certain soft skills. This is what helps you to work well with them.  In this post, we are going to talk about qualities to look for in pretty much every hire regardless of the position, and why they are essential.  The Changing Landscape of Virtual Assistant Skills Earlier the concept of hiring remote or hybrid employees was a new concept and business owners found it difficult to expect results from them. Now it’s a thing of the past! Hiring virtual assistants has become the new normal, as 70% of companies have turned to VAs as they bring a pool of different skill sets.  Being only good at their job, like creative writing or administrative work, is not enough anymore. VAs need to develop specialized skills like technical know-how or better decision-making skills to deliver results.  There is also an increase in demand (62%) for VAs with specific skills in various industries as they bring fresh ideas to the table. The evolution shows the aggressive changes in workplace demands, technological advancements, and the shift to remote-first business models.  Essential Skills of a Virtual Assistant to Look For As a business owner, you need a virtual assistant who can help your business grow with their unique skills. You need to look for a strategic partner rather than just a task manager. Here are the top skills and qualities of a virtual assistant to look for when hiring: 1. Communication Skills First on our virtual assistant skills list is probably the most important – communication. Imagine what would happen if hires did not pass information clearly or concisely. The work pipeline would get clogged up. Individual team members would get confused about tasks. Misunderstandings would occur frequently and nothing would get done properly.  Beyond speaking the same language, there are several signs that a person is a good communicator.  Listens well and is attentive Takes notes Asks good questions Clarifies Can speak back instructions Relays instructions accurately Can give clear instructions 2. Computer Literacy VAs naturally need to be able to navigate the digital space well. This includes software, apps, tools, and search engines. They typically need to know how to do video conferencing, emails, and the like. They Should also be familiar with the tools in the Google and/or Microsoft suites. At a minimum, they need to be adept in the technologies needed to accomplish their job. A great VA will keep learning how to increase productivity. They will also take steps to become more effective by using new tools and even automation. Additionally, freelancers also need to know how to navigate virtual assistant websites and freelance marketplaces.  3. Creativity These qualities don’t just apply to positions that require creative virtual assistant skills. For instance, you don’t need to be a graphics designer, content creator, editor, or advertiser. Innovation is not job specific. VAs can exercise their creative muscles together with their problem-solving skills. This way, they can come up with new ways of accomplishing tasks.  4. Interpersonal Skills Interpersonal skills go hand in hand with communication skills. VAs need to be able to interact and deal with people at different levels. Most VAs you hire will go under a manager. You will also hire some to be these managers. Either way, they need to be able to work well with others. They must do this to be able to complete projects and attain common goals. Arguably, the best at this are VAs that have worked with several different companies with different cultures.  They know how to: Adapt to personalities and teams Identify strengths and weaknesses Build connections and rapport 5. Attention to Detail Virtual assistants need to be detail-oriented. They do this when checking emails, entering data, and creating content. They also apply this skill when assessing the job description and rundown of roles and responsibilities. Some of the best virtual assistants are those who can spot mistakes that their superiors make. Then they can point them out, ask if it was intentional, and make suggestions to solve them. These qualities should be valued. Attention to detail shows that the VA takes initiative, takes responsibility, and cares about the job being accomplished well.  6. Time Management Skills Time management is essential, not only in the case of getting things done in an efficient time frame. It’s more than just meeting a deadline. For VAs, there is another layer.  A lot of VAs are hired from overseas. This means they don’t always have the same time zone as the hiring company. They need to be able to accomplish their tasks. Then, they must allow room for questions and other concerns they may not be able to ask at any time of day.  7. Decision-Making Skills Nobody enjoys working with passive actors. VAs need to be able to think on their feet. This is based on their prior knowledge, prior experience, and given SOPs and instructions. A VA should take initiative and shouldn’t be overly reliant on their managers for every decision.  8. Project/Task Management Skills Hiring a VA for a management position can be tricky. A manager needs to be able to organize teams and tasks well. This includes having skills in project management software like ASANA, Trello, Zoho Projects, etc.  These individuals can: Create and organize workflows Plan tasks in advance Communicate goals, milestones, and deadlines Delegate tasks Communicate with individuals and teams  Set up meetings  Execute tasks together with the team Track progress Review results before submitting the final output 9. Independence The best virtual assistants possess independence.

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19 Best Virtual Assistant Websites to Find Top Talent

Looking to hire the best talent from the top virtual assistant websites? There are millions of freelancers in the world. Yet, it can be difficult to find the right person for the job. Well, we’ve gathered the best freelance websites out there. This way, you can be sure you’re getting the real deal. TL;DR – Best Virtual Assistant Websites Here’s a quick view of the best virtual assistant websites that you can hire from: Fiverr Upwork  Freelancer.com PeoplePerHour LinkedIn Zirtual Hello Rache OnlineJobsPH Virtalent 24/7 Virtual Assistants Virtual Staff Finder FreeUp Magic Woodbows Boldly VirtualStaff.ph Fancy Hands Indeed Time Etc With so many top-tier platforms to choose from, let’s find the perfect virtual assistant for your needs. Want to simplify the hiring process? Visit Outsource School and learn how to hire and manage skilled professionals seamlessly. Set up a consultation today! Perks of Hiring Through Virtual Assistant Platforms As a business owner, you know how overwhelming the workload can be. In such scenarios, you wish for an extra set of hands to handle your work. A website for virtual assistants (VA) might just be your most useful tool. These platforms are a treasure trove of skilled professionals ready to tackle tasks you simply don’t have time (or energy) for. Access to Global Talent: Why limit yourself to local talent when you can hire from any corner of the world? Virtual assistant platforms connect you to professionals worldwide, providing access to diverse skills and expertise. Cost Efficiency: Hiring through these platforms is usually cheaper than hiring a full-time employee. Many VAs work remotely, so you save on office space, benefits, and equipment. Flexibility: Need help for a one-time project or an ongoing task? Virtual assistant platforms offer the flexibility to hire talent on your terms—whether it’s for a few hours, weeks, or even long-term engagements. Time-saving: You can skip the hassle of traditional hiring and visit VA platforms. These websites streamline hiring and offer pre-vetted candidates, job templates, and recruitment support. Scalability: As your business grows, your workload will increase. Virtual assistant platforms let you scale your team without the long-term commitments of full-time staff, ensuring you’re always equipped to handle more. Things to Watch Out For When Using VA Websites While hiring a virtual assistant might take a lot of the pressure off your shoulders, there are some things to keep in mind to avoid outsourcing mistakes: Vetting Quality: Not all platforms offer the same standards when it comes to screening freelancers. Stick to platforms with strong vetting processes to ensure you’re getting professionals who deliver quality work. Communication Barriers: Time zones and language barriers can get tricky if your VAs are from different countries. Choose platforms that help with tools or tips to keep things smooth. Hidden Costs: Watch out for extra charges like posting fees or transactional costs. Always check for hidden costs upfront. Data Security: You might be sharing sensitive business information with your VA. Ensure the platform has strict security measures in place, and take extra steps like signing NDAs or using secure communication tools. Unclear Expectations: Miscommunication can harm your business. Be clear about your expectations, timelines, and deliverables from the start to avoid misunderstandings.  19 Top Virtual Assistant Websites With numerous virtual assistant platforms, how do you know which one’s right for you? Don’t worry—we’ve researched for you! Whether you need help with admin tasks, marketing, or specialized projects, there’s a platform tailored to your needs. Below are the 19 best virtual assistant websites covering a variety of industries, specialties, and budgets. Let’s dive in and explore! 1. Fiverr Fiverr is a freelance marketplace that allows you to choose from over 500 categories of jobs. The name comes from how they started offering online services for as low as $5. Now Fiverr is an industry giant offering long and short-term projects from affordable and competitive prices to premium rates. With Fiverr, you can quickly find talent, get to work, and accomplish tasks. You can also access Fiverr Business for teams and access exclusive features like talent matching, dedicated account managers, and collaboration tools. You can also upgrade to Fiverr Pro if you want access to the best vetted freelancers. 2. Upwork   Upwork is one of, if not the best, virtual assistant websites on this list. This huge, award-winning marketplace offers a wide array of services. It’s home to millions of freelancers in almost 200 countries. You can access talent so easily in one of three ways. Talent Marketplace™ – Create a job post, review proposals, view freelancer profiles, read reviews on their profiles, and select the talent you want to work with  Project Catalog™ – Pick the job you need from hundreds of project templates  Talent Scout™ – For a project more than a month in duration, a recruiter can pair you with the best people for the job  3. Freelancer.com Freelancer.com is the largest freelancing and crowdsourcing marketplace. They serve clients worldwide with millions of worldwide talent from almost 250 countries. You can easily create a job post for any of the 1800+ categories. Get bites quickly and examine profiles to find the best fit. They also offer recruitment help to find the best talent. If you need managerial help, they also offer “co-pilots” to help you with your projects. You pay when you are completely satisfied.    4. PeoplePerHour PeoplePerHour is a freelance community and marketplace that has connected over a million clients to global talent. Their anti-fraud and money-back guarantee perks mean that they are a secure and trusted place to conduct business. Hire from over 3 million freelancers offering 8,000+ skills in as fast as 10 minutes. You can post a job, search for freelancers yourself, or search through pre-set bundles created by freelancers. You can also manage and track your project through Project Stream.  5. LinkedIn LinkedIn is a widely used digital business network that connects companies with individuals looking for work. This platform is not designed specifically for finding virtual assistants. However, it does act as a

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Employee Engagement and Retention Strategies for Ecommerce Businesses

Employee Engagement and Retention Strategies for Ecommerce Businesses Image source Success in the fast-moving world e-commerce is greatly dependent on employee engagement – and engagement is the key to employee retention. Employee engagement refers to the level of commitment, enthusiasm, and emotional investment that employees have towards their work and organization, which influences their performance and overall job satisfaction. Engaged employees drive innovation, productivity, and loyalty to the business for growth. High turnover, on the other hand, disrupts operations and increases costs. To lead in the competitive e-commerce space, organizations need to create an environment that makes employees feel valued, motivated, and committed. This article considers some practical strategies for doing so. This article is published as part of a sponsored collaboration. Build a Strong and Inclusive Workplace Culture Strong workplace culture forms the backbone of employee engagement. It shapes how employees relate to the company and their colleagues, informing their overall experience. The first step toward lasting engagement is defining the mission and values of your organization. Employees are more engaged in their work if they clearly see how it serves a greater purpose. Leaders can help promote this mindset by embodying those values themselves—that is, establishing trust and alignment with workplace core values. Inclusivity is equally important. An environment that celebrates diversity fosters innovation and teamwork. Establish policies that promote equity and ensure every voice is heard. A workplace where employees feel they belong encourages collaboration and loyalty. Transparency and open communication further strengthen culture. Regular updates, team meetings, and open-door policies create a sense of shared purpose and ensure employees feel their opinions matter. Invest in Employee Growth and Development Opportunities for growth rank highly as a driver of employee retention. Clear career advancement paths ensure motivation and loyalty among employees. Start with continuous learning opportunities. Given that eCommerce is highly dynamic, employees must always be able to evolve to cope with changes in both the industry and technology. As an employer, focusing on employee professional growth is essential to promote loyalty and employee retention. Provide access to workshops, online courses, and certifications that match company needs with individual aspirations. Another important investment is in the area of career development plans. Work with your employees to map out individualized roadmaps that detail their aspirations, along with actions required to achieve them. All this calls for regular check-ins to review progress and adjust plans if needed. Another main area of recognition is in personal growth. Recognize a job well done through promotions, bonuses, or words of praise. Employees who feel valued will be more likely to stay and contribute at higher levels as they grow their skill sets. Focus on Employee Well-being Ecommerce businesses are characterized by a fast-paced, high-pressure environment – placing employers under significant stress. It’s essential to support the physical and mental well-being of employees for long-term engagement. Equally necessary is mental health support. Share resources such as counseling services, mental health workshops, and stress management programs. Create a culture where talking about mental health is normalized and supported. Physical wellness initiatives can go a step further: ergonomic workstations, wellness programs, or fitness challenges. Employees whose health is considered in their work are more inclined to stay steadfast at their respective jobs. 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How to Hire an Email Management Virtual Assistant (+ Benefits)

  Are emails bogging you down? Do you feel like you’re spending way too much time at your desk answering them? Do you feel like your inbox could use some sprucing up? Maybe you need a complete email spring cleaning! Whichever it is, it sounds to us like you’re in need of an inbox management virtual assistant.  The good news is that you can actually hire one today! But before you go there, we put together a few things that we think you should know about hiring an inbox management virtual assistant. In this article, we are going to be covering  What Is an Email Management Virtual Assistant? Benefits of Hiring a Virtual Assistant for Email Management 11 Tasks to Hire an Inbox Management Virtual Assistant For How Much Does an Email Management VA Cost? What Are the Best Virtual Assistant Websites to Hire From? Case Study: How John Hired an Email VA & Saved 2 Hours Per Day Sign up for Outsource School and unlock our free hiring packet to help you get the best email management virtual assistant. What Is an Email Management Virtual Assistant? Also known as an inbox management virtual assistant, these individuals are responsible for handling your emails. Their duties involve organizing and sorting emails, creating folders and labels to categorize emails, color coding emails to make them easier to locate, and even deleting unnecessary emails or spam. An outsourced inbox VA will even do all of this for you before you get on in the morning! This way, you can start your with a clean and beautiful inbox and avoid all the stress that unkept email will usually cause. Now, that’s just the categorizing part of the job. You also have the replying side of things, which a more specialized email assistant can handle, too.  When you think about all of that and the amount of time it could take you to accomplish a single day’s worth of emails, you start to see the value of hiring an email assistant. These people typically have developed efficient methods. They will implement proven processes to clean up your inbox and keep it that way. They may also use software programs, as needed and if you prefer, to help manage all the online correspondence.  Benefits of Hiring a Virtual Assistant for Email Management Outsourcing email management impacts both your professional and personal well-being. It frees up your time, so you can undertake other tasks with less strain. Below, let’s highlight the main incentives for hiring an email management virtual assistant. Improved Productivity The average user spends about two and a half hours checking their work email daily, which increases to six hours when you include personal inboxes. This reduces the time spent on productive tasks. Hiring an email management VA frees up these hours, some of which you can allocate to your core business functions, improving productivity. Timely Responses Entrepreneurs understand the hassle of replying to daily client inquiries. Oftentimes, you might get overwhelmed and fail to reply to potential clients, losing business. Email management VAs monitor your inbox for new messages and quickly respond to customer inquiries and feedback. Confidentiality and Security Hiring an email management VA lets you control how many people access your messages, especially those containing sensitive business information. This is safer than allowing the whole in-house team to access your email. It also simplifies following up on security incidents like data breaches. Improved Work-Life Balance You should hire an email management VA if you often check your email when out of the office, including during social gatherings. The VA will respond to incoming emails and only contact you for issues that require your attention. This lets you enjoy your breaks from work and take up hobbies, improving your overall well-being. Professional Communication Email management VAs are trained in effective communication as part of their virtual assistant skills. They are proficient at handling customers, including using the right tone and observing cultural sensitivity. They also align the email responses with your brand communication strategy to give your business a professional image. Cost Advantages Hiring an email management VA is more cost-effective than recruiting an in-house personal assistant. The VA works remotely, so you need not increase your office space or invest in infrastructure to accommodate them. Tasks to Outsource to a Virtual Assistant for Email Management Deleting junk emails and keeping your inbox clear of any unwanted newsletters, subscriptions, or promos.  Forwarding emails to the necessary people within your team or others Archiving old emails that might be useful later so you main box isn’t filled with old mail Responding to emails and setting up automatic replies Some email marketing like sending out mass emails such as newsletters and introductory emails to the selected list of customers Managing your contact list which involves sorting contacts in order of importance or priority, categorizing them with labels (customers, business partners, suppliers, internal team, etc.), adding new contacts, and deleting old ones Sorting emails in order of priority so you know which emails are urgent and which can wait  Some customer support duties like answering customer inquiries  Creating folders and applying labels to emails. Labels add specificity. Folders organize old and new emails for future reference. Setting up filters ensuring incoming emails go into the applicable folders tidying up your main inbox Answering emails about meetings and adding them to schedule  How Much Does an Email Management VA Cost? Virtual assistants have a range of prices depending on a number of factors such as skill level, level of experience, scope of work, specialized knowledge, length of project, are you hiring a VA full-time or a part-time VA, and what country they come from.  If you want an inbox management virtual assistant who does only the admin side of things, then in the U.S. you’re looking at an average of $10-$12 per hour. VAs from the Philippines and India are less costly both averaging around $6-$7 per hour.  Now if you’re looking for a VA who can

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