The Partnership Playbook

Build Valuable Partnerships with the Help of a Virtual Assistant

In this playbook, learn a proven system to build and manage a Partnership Program that will expose your business to new audiences and strengthen your presence across your industry.

Looking to start a Partnership Program?

Building a Partnership Program is a great organic marketing strategy to gain more exposure for your brand across your industry. Having a robust Partnership Program can also help to increase your SEO ratings and content marketing strategies through guest articles, videos, and other types of backlinks. With this playbook, you’ll learn exactly how you can set it up with the help of a virtual assistant. 

Or perhaps you want to get more out of your partners?

Already have a Partnership Program, but feel like it’s not adding enough value? This playbook will help you to understand how you can better structure the relationships and internal management of the program. At the core of a great Partnership Program is efficient processes that keep the relationships running throughout the year. You’ll learn all of that in this playbook so you can take your current partners to the next level. And the best thing is that you don’t need to do it all yourself…the playbook will teach you how to hire and work with a virtual assistant to help manage it all. 

Is this playbook for you?

If you’re looking to start a Partnership Program from the ground up OR you’re looking to improve your current Partnership Program, this playbook is perfect for you. 

In the playbook, we break down the exact system and set of processes that we’ve been using for years to manage hundreds of partners. From those partners, we’ve received new customers, backlinks, and amazing relationships. 

If you’re looking to create that success within your business, this playbook is perfect for you!

Here's what you'll learn...


A System for Partners

Get a Google Sheet system where you can research new partners, keep track of who you’ve reached out to, and manage relationships with the partners that you’ve landed. It’s simple, efficient, and organized. 


A Set of Processes for Working with Partners

Get a breakdown of the exact strategies you can use to build up and manage your Partnership Program. Available in both written and video form to make it easy for both you and your virtual assistant.


Steps to Hire a Partnership Program VA

Learn how to use our unique IOTM Method to interview, onboard, train, and manage a virtual assistant for your Partnership Program. 

What you get with your purchase...

PDF: Partnership Playbook

  • Getting Started → the overall purpose of the system, the different strategies that you’ll be introduced to, and the end goal. 
  • Strategy #1: Using the Partnership System Doc
  • Strategy #2: Gathering Leads
  • Strategy #3: Contacting Leads
  • Strategy #4: Landing Leads and Setting Up a Consistent Cadence
  • Strategy #5: Affiliate Programs
  • Final Partnership Tips

Google Sheet: Partnership Playbook System

  • A detailed Google Sheet with steps for all of the strategies taught in the Partnership Playbook PDF.
  • Tabs for Directions, Leads, Prospecting, Partners, Rejections, Affiliates, and Tips. 

Videos: Partnership Tips & SOP

  • Video 1: Proven tips on how to build effective partnerships through email and social media networking. 
  • Video 2: A video SOP of the entire Partnership Playbook system that you can use and also give to your partner virtual assistant so they can understand the entire system.

Who are Nathan and Connor?

Nathan Hirsch and Connor Gillivan are 10+ year entrepreneurs. They built their first eCommerce business to $25 million in total sales using virtual assistants. Then, they scaled and sold their second company, FreeeUp, with a 100% remote team of virtual assistants. They have been recognized on 250+ podcasts such as Entrepreneur on Fire and were on the Entrepreneur 360 List for two years in a row commending them as one of the best entrepreneurial companies in America. At their core, they are systems entrepreneurs always looking for new ways to automate and outsource to virtual assistants and talented professionals.

Why trust us to teach you about partnerships?

We’re entrepreneurs just like you. 

For 10+ years, we’ve been working together scaling digital businesses with remote teams and we’ve had to learn from our own mistakes.

For years, we struggled, hired the wrong people, ran into turnover, and were frustrated with the current education out there surrounding hiring and scaling with virtual assistants. 

With our first eCommerce business, we scaled it to a team of 30+ virtual assistants and sold over $25 million on the Amazon Marketplace.

With our second business, FreeUp, we scaled it into a team of 45+ virtual assistants and $12 million in yearly revenue from a $5,000 initial investment. 

In 2019, we sold FreeUp and the team of 45+ virtual assistants to The HOTH. 

After scaling and selling FreeUp, we decided it was time that we share our exact systems for how we did it so other entrepreneurs could replicate our success.

We wanted to create a better online education platform where entrepreneurs could really learn how to scale with a remote team and avoid all of the pitfalls we had to fight through. 

A big part of growing and selling FreeUp was the Partnership Program we had developed. At its peak, we had over 100 partners that we were regularly collaborating with on a quarterly basis. It added tremendous value to the marketing of FreeUp and helped us to reach thousands of new customers.

Over the years, we tinkered with processes we found to work best and we implemented virtual assistants within the system using SOPs and tested methods to make the process of running the Partnership Program simpler and less time consuming. 

In this playbook, we share our years of experimentation and success with you so you too can set up a successful Partnership Program for your business.

We hope you’ll give us a shot!


Nathan Hirsch & Connor Gillivan, Co-founders of Outsource School

The Partnership Playbook

A proven system to land more partners.
$ 97 one time fee
  • The Partnership Playbook: The playbook PDF, our proven Google Sheet system, and videos all about building partnerships with the help of a virtual assistant.
  • Email Support: Get in touch with us at any time as you have questions about building your Partnership Program.

3% of all sales go to charity

By supporting us, you’re supporting the Teach for the Philippines nonprofit.

30 Day Satisfaction Guarantee

Try the Partnership Playbook for 30 days…

…100% risk free.

If you don’t find real, actionable value in the playbook content and materials, reach out to the Outsource School Support Team ( within the 30 days and we’ll issue you a full refund…no questions asked.

Frequently Asked Questions

Things you may be wondering about

While it will vary depending on if you’re totally new to setting up a Partnership Program or if you already have one set up, it should only take 2-3 hours to get through reading the Playbook PDF and watching the Playbook videos. 

Since this playbook is only $97, there is not currently a payment plan for the Partnership Playbook. 

If you have any questions about the price of the playbook, feel free to reach out to us at 

The Partnership Playbook will always be available for sale on the Outsource School website. 

Additionally, you will gain access to the Partnership Playbook if you purchase the Cracking the VA Code course as you will also get a 1 year Outsource School Membership which grants you 1 year of access to all courses and playbooks.

We’re always available to you and we work hard to provide quick responses. You can always reach us at with any questions, inquiries, or feedback. We look forward to hearing from you 🙂 

We have a 30 day satisfaction guarantee on the course. If for any reason you feel that the playbook has not delivered on its value, reach out to us at and we’ll submit you a full refund. We’re not looking to cheat anyone and we want you to feel confident in the playbook’s value.