Lead Generation Formula

Get More Leads for your Business with a Lead Generation VA

In this Formula, learn how to set up a lead generation system so that you have new leads to contact every day. Also, learn how to interview, onboard, train, and manage a Lead Generation Virtual Assistant that will run the system for you!

Want more leads for your business?

In order to get more customers to your business, you’ll eventually need a Lead Generation System that runs without you being too involved. In this Formula, you’ll learn a tested and proven system for lead generation outreach to your ideal customers via email and social media. The system and strategies in this Formula outline exactly how you can get it set up quickly with the help of an affordable Lead Generation virtual assistant. Imagine waking up to new ideal customers to reach out to every single day. That’s what this Formula will help you achieve. 

Do you need a better system for your lead generation outreach?

Maybe you’re already running some sort of lead generation, but you feel that it could be improved…this Formula will take your Lead Generation System to the next level so that it’s organized, efficient, and extremely targeted at your best customers. Not to mention that you’ll have the formula for hiring a Lead Generation virtual assistant that will save you time in your lead generation efforts. 

Is this Formula for you?

If you’re looking to start a Lead Generation System from the ground up OR you’re looking to improve your current Lead Generation work, this Formula is perfect for you!

In the Formula, we break down the exact systems and processes that we’ve been using for years to land new customers for our businesses. 

If you’re looking to add more customers to your business on a regular basis, then this Formula is a perfect fit for you!

Here's what you'll learn...


Lead Generation Tactics

Learn how to create customer avatars, build your own custom email pitches, network with potential leads on social media, use Calendly for easy scheduling, and tap into the power of LinkedIn. 


Step-by-Step Process to Hire the Best Fit

Learn what traits to look for in a Lead Generation VA, a job post template that you can use to hire for the role, and specific interview questions to ask as you speak with potential hires.


A Clear Process to Onboard your VA

Learn the unique SICC Method for onboarding your lead generation virtual assistant. It will teach you to go over key topics, such as their schedule, their Internet, communication, and culture, before getting them started with training. 


SOPs to Give to your Lead Generation VA

Get access to in-depth over-the-shoulder video SOPs of the lead generation system. Watch them yourself and provide them to your Lead Generation VA so that they have something to learn from immediately. 


Clear Communication Strategies for your VA

Never lose touch with your Lead Generation VA. Learn to set up clear communication channels with them so that you get regular updates and push them to keep growing the system over time. 

What you get with your purchase...

Section 1: Introduction

  • Module 1: Nathan Introduction
  • Module 2: Connor Introduction

Section 2: Lead Generation Strategies

  • Module 3: Customer Avatars 
    • Customer Avatar Cheat Sheet
  • Module 4: Customer Email Pitches  
    • Customer Email Pitch Templates Cheat Sheet
  • Module 5: Social Media and Networking Strategies 
  • Module 6: Calendly
  • Bonus: LinkedIn Sales Navigator

Section 3: The Overall Lead Generation System

  • Module 7: Walkthrough of the entire Lead Generation system
  • Module 8: Tools to use

Section 4: Interviewing

  • Module 9: Traits to look for
    • Traits to Look for in a Lead Generation VA cheat sheet
  • Module 10: The ideal set up 
  • Module 11: Creating the Lead Generation job post
    • Lead Generation Job Post cheat sheet
  • Module 12: Interviewing the Lead Gen VA
    • Lead Gen VA Interview Process cheat sheet

Section 5: Onboarding

  • Module 13: How to Onboard Lead Gen VA
    • Lead Gen VA Onboarding cheat sheet

Section 6: Training

  • Module 14: Training Intro – Connor
  • Module 15: Screen share of the system + Pipedrive + SOPs
    • Screen share of the Lead Generation System + mail merge
    • Screen share of Lead Generation SOP for VA

Section 7: Managing

  • Module 16: Communication methods and updates

Section 8: Conclusion

  • Module 17: Nathan Outro
  • Module 18: Connor Outro

Who are Nathan and Connor?

Nathan Hirsch and Connor Gillivan are 10+ year entrepreneurs. They built their first eCommerce business to $25 million in total sales using virtual assistants. Then, they scaled and sold their second company, FreeeUp, with a 100% remote team of virtual assistants. They have been recognized on 250+ podcasts such as Entrepreneur on Fire and were on the Entrepreneur 360 List for two years in a row commending them as one of the best entrepreneurial companies in America. At their core, they are systems entrepreneurs always looking for new ways to automate and outsource to virtual assistants and talented professionals.

Why trust us to teach you about partnerships?

We’re entrepreneurs just like you. 

For 10+ years, we’ve been working together scaling digital businesses with remote teams and we’ve had to learn from our own mistakes.

For years, we struggled, hired the wrong people, ran into turnover, and were frustrated with the current education out there surrounding hiring and scaling with virtual assistants. 

With our first eCommerce business, we scaled it to a team of 30+ virtual assistants and sold over $25 million on the Amazon Marketplace.

With our second business, FreeUp, we scaled it into a team of 45+ virtual assistants and $12 million in yearly revenue from a $5,000 initial investment. 

In 2019, we sold FreeUp and the team of 45+ virtual assistants to The HOTH. 

After scaling and selling FreeUp, we decided it was time that we share our exact systems for how we did it so other entrepreneurs could replicate our success.

We wanted to create a better online education platform where entrepreneurs could really learn how to scale with a remote team and avoid all of the pitfalls we had to fight through. 

A big part of growing and selling FreeUp was the Lead Generation System we had developed. Throughout running our first two businesses, it consistently brought us new customers that ended up becoming some of our biggest clients. Our businesses would not have grown like they did without our Lead Generation work. 

Over the years, we tested different variations of the Lead Generation system to find one that was the most effective in landing new customers. This Formula outlines the most updated system that we’re still using today and that we’ve been testing for years. 

In this Formula, we share our years of experience so that you can wake up to new, qualified leads to reach out to every single day with the help of a virtual assistant. 

We hope you’ll give us a shot!


Nathan Hirsch & Connor Gillivan, Co-founders of Outsource School

Lead Generation Formula

A tested system to find and land more customers.
$ 397 one time fee
  • The Lead Generation Formula: Ownership of the Lead Generation Course. Packed full with video trainings, cheat sheets, activities, over-the-shoulder screen shares, and much more.
  • Email Support: Get in touch with us at any time as you have questions about implementing the Lead Generation Formula.

3% of all sales go to charity

By supporting us, you’re supporting the Teach for the Philippines nonprofit.

30 Day Satisfaction Guarantee

Try the Lead Generation Formula for 30 days…

…100% risk free.

If you don’t find real, actionable value in the Formula content and materials, reach out to us at Support@OutsourceSchool.com within the 30 days and we’ll issue you a full refund…no questions asked.

Frequently Asked Questions

Things you may be wondering about

With all of its videos, cheat sheets, and activities, the Formula runs around 10 hours of content right now. 

Depending on where you are in your business, you can pick and choose which modules and videos to complete on your journey to creating a Lead Generation System. 

There is indeed! You can purchase the Lead Generation Formula for 3 monthly payments of $87 per month.  

If you have any questions about the price of the playbook, feel free to reach out to us at Support@OutsourceSchool.com. 

The Lead Generation Formula will always be available for sale on the Outsource School website. 

Additionally, you will gain access to the Lead Generation Formula if you purchase the Cracking the VA Code Formula as you will also get a 1 year Outsource School Membership which grants you 1 year of access to all Formulas and playbooks.

We’re always available to you and we work hard to provide quick responses. You can always reach us at Support@OutsourceSchool.com with any questions, inquiries, or feedback. We look forward to hearing from you 🙂 

We have a 30 day satisfaction guarantee on the course. If for any reason you feel that the course has not delivered on its value, reach out to us at Support@OutsourceSchool.com and we’ll submit you a full refund. We’re not looking to cheat anyone and we want you to feel confident in the course’s value.

Join Outsource School for ONLY $97 per month