How To 2X Business and Time Freedom

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You can 2X business and time freedom with 5 tips that we’ve used over and over for our clients. At 2X, we’re about two things: growth and freedom. Our mission is to help entrepreneurs double their business… while also doubling their time freedom by getting free from the ‘weeds’ of their business. It sounds too good to be true, but it’s not. We’ve done it many times.

One of those times is with a now multi-million dollar business owner, John Murphy, founder of eBike Generation. John started in the 2X Accelerator Program at monthly revenue of $67k/month, which is very respectable!

But the thing is… He was working 100 hours per week! Now after four months in our 1-on-1 2X business and time freedom coaching programs, he has:

4 months with 2X 6 months with 2X

  • Dropped his time working from 100 hours per week in half to 30 hours per week!
  • Scaled his revenue from $67k/month over $256k/month (more than 3x’ed!)
  • Hit his target monthly profit (to be achieved by month 6) in ONE single week in month 4!

And the cool thing is… he didn’t stop there.

After just two more months he continued his climb of explosive growth going up to over $503,000 PER MONTH. 

6 months with 2X

Put another way, what used to take him ~7.5 months to earn before now takes only one month to do! And he’s working less while doing so without the big swings and dips in revenue that most experience.

That’s what a business built the right way should do. 

So the question is, how did he do it?

I asked John about the key levers and actions he took, and here’s what he said:

First of all, I used to work more than 100 hours a week. I was burnt out and feeling overwhelmed all the time.

When you guys showed me how to build a team, I hired 3 full-time people. And not only did that free up more than half of my time, but they were able to get more done than that I could do on my own.

So not only am I getting the same stuff done but also the stuff I knew should be done but never had the time to do.

I remember expressing it to my 2X Coach Joe like this: I came for help with getting sales and discovered I needed a team and systems.

It’s like hiring a contractor to put in a skylight and discovering the house is full of mold! We got rid of the mold and got to work on the sales and marketing with all that newfound time I have.

And his results speak for themselves!

Here Are John’s Five Tips to 2X Business and Time Freedom:

1 – Build A Team Around You

“By having the team and taking myself out of the majority of the day-to-day tasks I am now able to find that mental clarity to think about bigger things. New ways to get traffic, and also find new avenues to explore to bring more customers knocking.

Everything we have implemented is not rocket science, it’s actually mostly stuff I already knew should be done. But on my own, I would never have gotten to it. But by having a business coach expecting to see weekly progress, spurs action. And the more action you take the easier it is to get results.

By having a team I can decide what should be done and decide if my team can handle it or not. A lot more gets done when you have people to delegate tasks to.

By being held accountable I stay consistent and the continuous action starts to compound and the results are noticeable.”

Austin’s comments: You don’t need a huge team to build a big, successful company and 2X business and time freedom. John hired just three essential roles that became ROI-positive in a hurry! They were there to not only help him get more done but most importantly to execute the administrative tasks and functions that were keeping John stuck in the weeds. Time is the constraint, and through systems, people, and delegation, you can get a lot more time to work on more strategic activities. That’s what John did.

Question to consider: Who are the most impactful hires you can make in the next 90 days?

2 – Attack The Numbers

“Our plan was threefold:


  • Improve Conversion Rate
  • Increase Average Order Value


By knowing which three metrics to target I was able to get granular on each one go after actions that would help each one. By improving all three, the results compound and we grew exponentially.”

Austin’s comments: What are the key metrics that drive your business? And even more specifically, the ones that will drive your growth? Let’s focus on those, track, optimize, and scale them. These are what will help you 2X business and time freedom fast… and you’ll be gaining more traction than ever. Most are afraid of the numbers. You have to get through that and learn to love them as they are your guide.

Question to consider: If you had to simplify your business growth down to 3 levers and numbers, what would they be?

3 – Be Consistent

“Stick to the plan and execute it.

Only by focusing on specific tasks and seeing them through are the results going to come. The accountability and support have helped, and the team too, but being consistent is crucial. I’ve been more productive in 30 days than I have in three years, and it’s already showing.”

Austin’s comments: What would happen if you just executed the plans you had at the beginning of a quarter or year? This is where most trip up; they have a great vision, then jump from idea to idea or get lost in the hamster wheel and just go through the motions. Execution is the name of the game, and John has done a fantastic job staying consistent, trusting the process, and taking action. Are you doing the same so you can 2X business and time freedom?

Question to consider: What is your biggest weakness when it comes to execution? Fix this and you’ll be in a whole new spot in a hurry. 

4 – Practice Deep Work In The Morning

“By getting one big task completed before the day starts to get busy the day is already a success and productive. When you spend your days reacting to things and putting out fires you’re only fighting to not lose ground.”

Austin’s comments: One key to a great day/week/month/year… is to start fast. We help 2X clients implement the strategic actions in the morning to get their day to be a big success before most people get much of anything done… and that has you in a whole new spot, with the magic of momentum behind your back. Do deep work, do it often, and do it early. You’ll be proactive, way more productive, and less stressed. That’s best for everybody, including your team and your bottom line. 

Question to consider: What is a simple morning routine you can put in place to be more productive, getting your most important work done early?

5 – Delegate As Often As Possible

“Always assess a task and ask if the task can be delegated or not. By delegating most tasks, you open your mind to other opportunities that you would not recognize with your head down grinding on the daily stuff.”

Austin’s comments: It’s easy to get lost in the overwhelm of activity, but the majority of tasks can be — and should be — delegated off your plate. By doing so, you can trade a $20/hour task for a $100/hour task, and 2X business and time freedom in a hurry. There are only a few things you should be focusing on as CEO, and once you learn how to effectively delegate like John has, then a whole new world opens up to you, and one where you step into being a true 7+ figure CEO.

Question to consider: What are three tasks you can delegate this week?

Final Thoughts

John is truly a testament to what’s possible and shows what’s right within reach with just a few tweaks to the way you run and grow your business.

Know that things in business don’t have to be crazy stressful. They don’t have to be constant fire-fighting and reactivity. They don’t have to feel like you’re constantly muscling it, week after week, month after month.

Something I learned years ago is that there is a simpler, better way to run a business… and that’s what we teach at 2X.

If you’re ready to take your time freedom AND business to the next level, start by applying for our 90-day, one-on-one 2X Accelerator Program here.

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