Due to the surge of Web 3.0, content creation agencies are in demand of utilizing AI power to satisfy customers’ needs.

However, this is easier said than done. The algorithm for search engine crawlers keeps changing, making the writing scene a chaotically dynamic process.

In such a scenario, utilizing modern techniques becomes a necessity to uplift productivity and facilitate faster publication of user-centric content.

In this post, we’ll discuss some tips and tricks to scale up your content-writing business while utilizing essential AI tools. As a result, you’ll be able to drive more organic traffic for your clients, establishing a win-win situation.

 

This article is published as part of a sponsored collaboration.

 

Ways to Uplift Your Content Creation Agency Using AI Tools

Below, we’ve outlined some ways in which your content creation agency can utilize AI tools for better productivity. Leveraging AI power will lead you toward better sales and growth for the content agency.

1.  Automate Routine Tasks

The first step to uplift your company is to automate your routine tasks. This means bringing ease to writing processes as much as you can. No need to manually optimize content.

Instead, employ an AI tool to ease the job. For example, a text summarizer, based on natural language processing algorithms, can quickly concise your input text for Meta Descriptions.

Another case in point can be to utilize the summarizing tool to create bullet points for a product description. This way, you’ll save valuable time and resources and you’d just have to edit the outputs a bit to make it according to your preference.

2.  Specialize In More Niches

A content creation agency can only spread its wings in the market if they’re doing a variety of niches. And not just doing them, but specializing in them.

This sounds tough but you have to expand your writing to blogs, web content, eBooks whitepapers, etc., while maintaining high quality. This means writing words according to the target audience’s pain points and directly addressing their questions.

Sure, you can get assistance from generative applications to get outlines for blogs, articles, etc. But, everything, overall, should scream human – a nice, conversational tone that makes your work easy to understand for laymen.

However, there are occasions where content gets flagged with AI, making your agency’s reputation go down. Not only this, but search engine crawlers also consider AI content as thin, or not user-worthy.

Thus, to avoid such issues and provide satisfactory results to clients, you need to Humanize AI Text before final submissions.

Although you may need to manually make the final touches, at least you don’t have to start writing from scratch.

3.  Repurpose Content

You can use AI in content repurposing, which is the process of converting the present content into other forms. 

 

In this way, you will be able to extend the reach of every single piece of content and engage more people without having to create entirely new content.

 

For instance, a single blog post can be used to create shorter and concise pieces of content for social media posts, or even infographics through the help of AI applications. 

 

This not only saves time in creating new content. But, it also enhances the reach of your content on different platforms, helping to boost organic traffic.

4.  Scale Up Your Team

When scaling your business, it’s important to upgrade your team, too. After all, a small team cannot manage every single niche masterfully, which can lead to negative reviews for your agency.

Start by analyzing the set hierarchy in the company: Who follows who? Then, build your upper management team, followed by their ordinates and sub-ordinates.

AI can also help in this regard. Tools like BambooHR can track employee details, payrolls, working time, etc. They can provide suggestions for hires based on the current data available and the number of tasks at hand.

Another way that you can scale up your content creation agency is to outsource some tasks. This isn’t recommended if you already have a huge team of dedicated workers.

However, sometimes it is necessary to delegate some tasks to other companies/individuals to complete rush orders, big-scale projects, etc.

5.   Manage Tasks Effectively

Moving further with the aspect of the size of your team, AI can support organizing the communication within the team and management of tasks. It’s for this reason that AI tools such as project management software can assist in better and timely distribution of tasks and relieve pressure in case of delays. 

 

The AI tools can monitor the progress of a project, remind the team of tasks that are due, and even compile reports to help the management team monitor several projects at once.

 

This way, you save your writers and editors’ time so they can spend more time creating great content rather than filling out forms.

6.  Keep Your Knowledge Base Updated

Once you’ve grown the strength of your content creation agency, you need to keep your knowledge bases updated to ensure fluidity in work.

But, digitizing hard copies of documents may require a lifetime if done manually. This is why an advanced OCR tool like the image-to-text converter is essential to perform the trick.

It will quickly make text in images editable, updatable, and storable, ensuring that better decision-making is possible in the company.

Besides all that, the image-to-text converter is useful to make content drafts quicker. It can extradite the research process by getting the text from infographics, images, and anything else you see useful on social media platforms, websites, etc.

This will improve the productivity of your content agency, getting more work done in the least time possible.

7.   Automate Client-Dealing

Sure, your contact support folks are agile and quick to respond to customer queries. But, even they can’t be omnipresent on the website to handle basic audience questions.

That’s why you need to unlock the power of AI by integrating chatbots into your platforms. This tiny addition can transform the way clients look at your site. Hence, leaving a lasting impression to visitors, enabling you to easily scale up your content creation agency.

Apart from chatbots, you can also add voice assistance to your website to allow an inclusive user experience.

Moreover, the voice search feature makes it quite convenient for visitors to find offered products/services, hence, increasing your business.

Later, edit and optimize your web content according to voice search. Doing this will improve your site’s SERP results and, hence, customer outreach.

8.   Monitoring And Analyzing Performance

Finally, it’s a good strategy to monitor and analyze your performance to find probable areas of improvement. A content creation agency must be able to adapt to what customers want, or else they’ll lose to the competitors.

Use AI features of tools like Google Analytics to see what’s engaging the audience and what’s not. Monitor several metrics like bounce and conversion rates, unique visitors, and time to first byte (TTFB) to dig out the shortcomings.

A deeper look at these metrics can allow fixes for your site as well as your client’s. So, be vigilant and keep tracking performance with AI tools.

However, we strongly recommend hiring an expert data analyst for this task. Not only will they understand the traffic metrics well, but also give you solutions to increase them organically.

FAQs

Q1: What are the advantages of applying AI tools in the content creation agency? 

Answer: AI tools can be used for task automation and improving the personalization of content. They can also be helpful in redistributing content, and managing team tasks effectively.

Q2: In what way can I enhance the interaction with the clients for my content creation agency? 

Answer: Chatbots and voice assistants powered by artificial intelligence can address clients’ inquiries and emergencies around the clock and enhance the clients’ experience.

Q3: Is it safe to use AI tools for producing content?

Answer: Generally, it is. However, it is better to utilize a humanizer to give your work a magical touch.

Q4: How can I scale up my team quickly and efficiently?

Answer: Leverage tools like BambooHR to automate salary management and performance evaluation of employees. The data from such tools will give you a vantage point to make effective hiring decisions.

Q5: Where can I track the performance of the content that my agency publishes?

 Answer: Use Google Analytics to see the impressions, clicks, and likes your content gets. This will give you an idea of what’s working and what’s not.

 

What Is Outsource School?

Outsource School helps you to unlock the potential of virtual assistants and accelerate your business growth.

This is the exact system Outsource School’s founders, Nathan Hirsch and Connor Gillivan, used to go from zero to 8 figures and 40+ virtual assistants with an exit in 2019.

Since being founded in 2020, Outsource School has helped 1,000+ business owners hire 2,000+ virtual assistants for their companies.

Schedule a free sales call to learn more

Free resources you might like: 

• Outsource School Case Study: How We Scaled to 45+ VAs and 8 Figures in Revenue
• Free VA Calculator | See How Many VAs You Can Afford
• Free Training on 5 Keys to Working With VAs
• Learn Outsourcing 101 | Guides, Downloads, and Checklists

Final Words

The surge of Web 3.0 has fueled the need for content creation agencies to harness the power of AI to meet customer demands effectively.

Utilizing modern AI tools is crucial in navigating the ever-evolving dynamics of the writing scene and boosting productivity for faster publication of user-centric content.

By automating routine tasks, specializing in various niches, scaling up your team, and keeping knowledge bases updated, your content creation agency can drive more organic traffic, improve sales, and establish a competitive edge in the market.

That’s all from this post! We hope you enjoyed reading our content!

How to Scale A Content Writing Business?

Content writing business specializes in providing quality content to its clients. An individual writer running a content writing business can specialize in many niches. Different niches are blog posts, website content, social media posts, SEO content, technical writing, copywriting, and eBook & whitepapers.

This business has become highly competitive with the arrival of AI. Everyone with little knowledge of writing claims to be a writer. With the over-saturation in this business, the quality has despaired. But the essence of writing is still alive in the experienced and dedicated writers. But they are lost in the over-saturated marketplace.

For such writers, there are many possibilities to scale up their content-writing business. A few techniques are explained underneath:

Ways to Scale Up Content Writing Business

There are different categories of content-writing business. Some individual writers can start this business. In another case, a company of many writers can be running the content writing business. The scenario of a single writer doing content writing business is discussed below:

Scale Up Your Team

What if the two hands are not enough to meet the deadlines of the projects? Hiring new writers or taking the help of some AI Tools can be of help.

Hire More Writers

If a writer specializes in multiple niches, the workload may become hefty. So, a single writer may not be enough for such a workload. The solution to this problem is simple; hire more talented writers. The required writers can be identified by estimating the workload and deadlines.

Sometimes, the workload is not much but the shorter deadline makes it harder to complete. Then, the work can be divided into smaller tasks. And assigned to the writers specialized in those particular skills. Another scenario is when the workload increases for a shorter period of a month. The writers can be hired on a project basis. They will only be paid for the task they complete in a month.

Outsource the Writing Tasks

Sometimes, hiring content writers is not feasible due to multiple reasons. Such as a lack of talented writers, more expenditures of the offices, and high salaries. Then there’s another solution; outsource the writing tasks.

The project can be divided into simple tasks. For example, if there is a task to write an article, the writing can be outsourced to a talented writer. And editing can be outsourced to another person. It gives more leverage to the project manager, as he can hire professionals from all over the world.

Outsourcing has many advantages, such as a lot of writers, editors, and SEO specialists are available at suitable prices. The project manager can choose a professional according to the resources and demands.

Incorporate AI Tools

The content writing business is based on quality writers. However, a content writer may have limited resources and cannot hire professional writers. They can get help from AI tools. There are various tools available online at minimum prices. They can help scale up the content writing business. A few of such tools are discussed below:

AI Writers

Now writers don’t have to think for hours to write content. They can get help from AI. For example, an AI sentence generator can help speed up the writing process. It uses artificial intelligence technology and natural language processing to generate sentences that sound more realistic and humanistic.

They can write from scratch to the end. Humans can take ideas from these tools and incorporate them into their writings. It can reduce the writing time from hours to minutes. If we give a topic to any AI writing tool, it will produce the desired length of content in a few seconds.

Grammar Checkers

If writers incorporate AI writing tools in their work, they can sufficiently improve their content writing. But, still, there remains the chance of grammatical mistakes. Now, there is no need to hire editors or proofreaders. They consume a lot of time and money.

Grammar-checking tools are available online at minimum prices. These tools can highlight grammatical mistakes in a few seconds. They also recommend changes in sentence structure, vocabulary, and formatting. The writing tone and writing styles can also be changed.

Examples of grammar checkers include Grammarly, QuillBot, Ginger, etc.

AI Detectors

A person can give keywords to AI writers and the content will be written in no time. But the content then has some issues. AI Writers usually write generic content. The content written solely with AI does not remain valid for many publishing platforms.

How can we detect if someone has used AI in their writing? The solution is simple; use AI Detectors. Many AI detectors available online can be used for this purpose. Famous AI detectors are Copyleaks, GPTZero, Originality AI, etc.

Plagiarism Checkers

Sourcing information from online sources can cause the content to be plagiarized. Then the content doesn’t remain publishable. Also, it is not easy for someone to detect plagiarism manually. Then what is the solution? AI plagiarism checkers.

A lot of plagiarism checker tools are available online. Writers just have to put their writing in the tool and it detects the plagiarism in a few seconds. The plagiarism report can be downloaded as a PDF. These tools mention the information copied and its source.

Online plagiarism checkers are offered by Small SEO Tools, Grammarly, Turnitin, Editpad, etc.

SEO Tools

SEO tools are used to optimize the content for the search engines. Certain guidelines have to be followed to get the written content SEO optimized. However, it can be done with the help of SEO tools available online. Some SEO optimization tools are offered by Small SEO Tools, Adminer, Ahrefs, etc.

Specialize in More Niches

There are various niches of content writing. If a writer wants to expand his content writing business, they can specialize in more than one niche. Different content writing niches are discussed below:

Blog Posts

Blog posts are articles having opinions, news discussions, promotional content, etc. They are published on blogs, just like websites. They contain written articles, pictures, videos, or graphic content to express some information. Some famous blogging platforms are Wix, Medium, WordPress.com, Squarespace, etc.

Website Content

Website content is a niche that contains a particular segment of content writing. The websites focus on health, technology, sports, etc. Content published on the website will be on such a particular topic. So, the audience knows which website has content of their interest, such as sports.

Social Media Posts

Almost 62.6% of the world’s population uses social media. So, conveying information on social media is a lot easier than any other source. Anyone can write on different topics and beautify them with relevant graphics, pictures, or videos. The posts on social media can be on any topic such as recent events, sports, fashion, entertainment, parenting, etc. The platforms where the posts can be uploaded are Facebook, Instagram, YouTube, etc.

SEO Content

SEO content niche encompasses the website content that often answers queries. The SEO content focuses on keywords that appear in searches of search engines. This content can be about all the fields of life, such as lifestyle, e-commerce, real estate, education, etc.

Technical Writing

This niche covers technical and complex information. It includes finance, medical, engineering, technology, etc. The focus of technical writing is to convey technical information in a precise and understandable manner. Examples of technical writing are user manuals, SOPs, product specifications, etc.

Copywriting

The copywriting niche focuses on product details of a specific industry. The purpose of copywriting is to compel customers to buy the product or services through persuasive content. This niche requires writers to use researched, precise, and comprehensive information to attract the audience.

eBook & Whitepapers

Electronic books can be read on electronic gadgets, such as mobiles, tablets, etc. These books contain a variety of information such as fiction or non-fiction stories, and content about education and marketing. The e-books can be of any length and convey valuable information to the targeted audience.

A whitepaper is a comprehensive guide to a specific issue or topic. It addresses specific business or technical fields’ audiences about a specific approach or solution. It is used in businesses, technology, and government policies.

Automate the Client-Dealing

The content writing business emerges online. Hundreds of thousands of clients are available worldwide. So, it is not possible to deal with that large number of clients manually. Then what can we do?

The solution is the automation of this process. Certain techniques can help. Some of them are mentioned below:

Use Chatbots

AI chatbots are being used in almost every online business nowadays. Certain information is fed into the chatbots. Whenever a customer asks a question, these chatbots respond accordingly. Hundreds of customers can be dealt with at the same time. The chatbots are efficient, cost-effective, and always available.

FAQs

The writers who have websites or online presence can add frequently asked questions in the description. Buyers don’t need to wait for their queries to be answered. They can just read the description and get their answers. It will speed up and automate the order-taking process.

Enlist pricing

If the customers visit the online profile of a writer and want to place an order, they should not wait to ask for pricing. The pricing should be enlisted in front of every service, so the order-taking process may be automated.

Conclusion

The content writing business can be scaled up using different methods. These methods include scaling up the team, incorporating AI tools, specializing in multiple niches, and automating client dealing. An individual writer or a team of writers can excel in this business using these techniques.