Hey, thanks for tuning in to another Partner Spotlight interview at OutsourceSchool.
My name is Connor Gillivan. I’m the CMO and an Owner of Outsource School.
We’re on a mission to help 10,000+ business owners master hiring virtual assistants and freelancers, and industry partnerships is a big way that we’re able to make it happen.
We’re all about creating win-win partnerships where we are able to grow with other companies in the eCommerce, agency, SAAS, and online space.
Connor: Hey Sabah, thanks for taking the time to chat with us here. We love getting to know our partners better so that our community can benefit from what our partners are offering and doing in the industry. To get started, can you give us a high level overview of Sabah Ali Coaching and how it got started?
Sabah: Totally! My coaching business started about a year after I graduated college. I built a social media management business while I was in college in 2018 and did that for about a year until I realized the business model I was creating wasn’t the vision I had in mind. I started to pivot into more of a consulting role by 2019 and then in 2020 I fully immersed myself into being a coach. I first started coaching people in how to build their brand, be more confident, and use their voice to share their message. Then slowly I pivoted into a business coach because I saw the need in the market and I became obsessed with marketing and sales.
Connor: Love that! Can you dive a bit more into the business coaching that you offer? I’m sure our audience would love to know exactly what problems you could solve for them.
Sabah: Yes, after I signed on one of my first ever coaching clients for $4,000, I immediately asked him “Why did you choose to work with me?” and his response was, “I’ve watched you show up so confidently and powerfully within the past few years, I want to do the same thing.” At that moment I realized, the reason why people buy is because of YOU, not the product you are selling. Most people don’t have a ‘sales’ problem, they have a connection problem. I help business owners scale their biz to multi 6-7 figures by identifying their values, strengths, unique factors, and voice to create a connection FIRST with their audience and then help them sell their offers organically through attraction marketing. I focus a lot on energetic attraction, social media strategy, and a simple sales process. In a world where there are thousands of people selling the same thing you are, the product is no longer the differentiating factor, it’s you.
Connor: Jumping off of that…if there was one problem you’d say that Sabah Ali Coaching solves best for your clients, what would it be? Why?
Sabah: Knowing how to build a brand people love to follow and buy from. Once again, I don’t believe businesses are selling products, they’re creating brands. When I think of a real brand, like Nike or Chanel, it evokes a feeling for the clients; something that can’t be replicated from some other store they buy from. Any marketing, sales, or messaging problem goes away when you have a brand people love.
Connor: As the company continues to grow over the next year, what are your plans for expansion? Any new products or offerings or enhancements to your current products?
Sabah: We recently launched a monthly membership for business owners and creatives who want to get access to daily support to grow their social media and sign on clients every single day in their business. Monetizing Social Membership is a vision I had for quite some time. I built my business by refining the basics and knowing the correct actions to take. In the membership, I give people a daily and weekly action plan to go out and implement so they are scaling in a linear way. Current clients have been loving it and I plan to expand this to thousands of people! We also just launched our first in person live event in South Florida later this year in October and are excited to start hosting in person experiences. I see my business going way beyond just the online space.
Connor: And how specifically would you say that Sabah Ali Coaching and your team is different from other coaching businesses in the industry?
Sabah: My business is a part of my lifestyle, people always ask me “HOW”? How do I show up daily, post content, be active on social media, sell offers, etc. I’ve created a relationship with my business where it’s something that I do. What I teach is my life, it’s not separate from it, so if you are fully embodiment with what you teach or are selling – creating content, marketing, and selling should come extremely natural to you too. I don’t just give you the strategies of what to do, I help you become the person who is able to implement and get results from them.
Connor: What’s your outsourcing story? We find that everyone has a different experience when outsourcing and hiring online. What is your first memory that comes to mind?
Sabah:: The first person I ever hired in my business was a virtual assistant that helped me with client support, admin work, and basically was my go to person anytime I had a problem in my business. I found my VA organically through my network, which was amazing, because she stayed with me for over a year! As I started to scale, I hired assistant coaches to help with delivery, sales reps, and other VAs who basically all came from my network. I personally always felt comfortable hiring people from trusted friends and peers in my industry. It felt amazing growing a team because it was no longer just me, I had people I could rely on and they could rely on me.
Connor: Love it! Talking more about outsourcing, what advice would you give to yourself if you were just about to start outsourcing and hiring online?
Sabah: Hire someone you trust the minute you speak with them. I remember going through the process of interviewing so many people for various roles and I always listened to my gut about who to hire. Of course, I had some bad hires throughout the years, but I never spent too long going back and forth between people or interviewing dozens of people. Knowing exactly what I needed and who I needed (in terms of skills and personality) made it easier to hire!
Connor: How about this one…how do you communicate with the people you hire online? What’s your best practices there and how has it changed over time?
Sabah:: Before I speak to anyone on the phone now, I have them fill out a form so I know they could be a fit for the role I have. Just like filling out a job application, I qualify them. I need to know they understand my industry, personality, what I need, and if they know what they are doing. Many times I see people get on the phone with SO MANY PEOPLE and are unorganized. Don’t do that, because it wastes your time (and theirs) and makes it hard for you to choose the right fit for the role. Luckily, I did have the support from mentors to guide me with this process so it always felt super smooth for me.
Connor: Finally, this is one that I think our community will love, who’s been your best online hire? What do they do for you? Why are they your best hire? Tell us all about them and that story!
Sabah: My executive assistant, when you scale your business you obviously cannot do everything. When I hired her, it honestly felt like a weight off my shoulder because I was doing so many small things in my business that took away focus from the big things. When someone stays with you for so long, they get to know you better – so she would do things for me, without me even having to ask her! Self led team members are something I highly value, especially since I am always innovating and creating new projects in my business. One again, she came through my network and the first time we chatted it felt like a super organic connection!
Connor: As we close this out, I just have one more question. Where is the best place to find and follow you and the company online? Also, if you have one, is there any special offer that you’ll be offering to the community today?
Sabah: The best place to stay connected with me is on my Instagram: https://www.instagram.com/thesabahali/. That is where I am most active and love to connect with new people.
Yes I have a free 20 page content guide that helps you create content that connects with your audience and gets them buying, you can download that here: https://www.unforgettablebysabah.com/content-that-converts-2023