How to Scale A Content Writing Business?
Content writing business specializes in providing quality content to its clients. An individual writer running a content writing business can specialize in many niches. Different niches are blog posts, website content, social media posts, SEO content, technical writing, copywriting, and eBook & whitepapers.
This business has become highly competitive with the arrival of AI. Everyone with little knowledge of writing claims to be a writer. With the over-saturation in this business, the quality has despaired. But the essence of writing is still alive in the experienced and dedicated writers. But they are lost in the over-saturated marketplace.
For such writers, there are many possibilities to scale up their content-writing business. A few techniques are explained underneath:
Ways to Scale Up Content Writing Business
There are different categories of content-writing business. Some individual writers can start this business. In another case, a company of many writers can be running the content writing business. The scenario of a single writer doing content writing business is discussed below:
Scale Up Your Team
What if the two hands are not enough to meet the deadlines of the projects? Hiring new writers or taking the help of some AI Tools can be of help.
Hire More Writers
If a writer specializes in multiple niches, the workload may become hefty. So, a single writer may not be enough for such a workload. The solution to this problem is simple; hire more talented writers. The required writers can be identified by estimating the workload and deadlines.
Sometimes, the workload is not much but the shorter deadline makes it harder to complete. Then, the work can be divided into smaller tasks. And assigned to the writers specialized in those particular skills. Another scenario is when the workload increases for a shorter period of a month. The writers can be hired on a project basis. They will only be paid for the task they complete in a month.
Outsource the Writing Tasks
Sometimes, hiring content writers is not feasible due to multiple reasons. Such as a lack of talented writers, more expenditures of the offices, and high salaries. Then there’s another solution; outsource the writing tasks.
The project can be divided into simple tasks. For example, if there is a task to write an article, the writing can be outsourced to a talented writer. And editing can be outsourced to another person. It gives more leverage to the project manager, as he can hire professionals from all over the world.
Outsourcing has many advantages, such as a lot of writers, editors, and SEO specialists are available at suitable prices. The project manager can choose a professional according to the resources and demands.
Incorporate AI Tools
The content writing business is based on quality writers. However, a content writer may have limited resources and cannot hire professional writers. They can get help from AI tools. There are various tools available online at minimum prices. They can help scale up the content writing business. A few of such tools are discussed below:
AI Writers
Now writers don’t have to think for hours to write content. They can get help from AI. For example, an AI sentence generator can help speed up the writing process. It uses artificial intelligence technology and natural language processing to generate sentences that sound more realistic and humanistic.
They can write from scratch to the end. Humans can take ideas from these tools and incorporate them into their writings. It can reduce the writing time from hours to minutes. If we give a topic to any AI writing tool, it will produce the desired length of content in a few seconds.
Grammar Checkers
If writers incorporate AI writing tools in their work, they can sufficiently improve their content writing. But, still, there remains the chance of grammatical mistakes. Now, there is no need to hire editors or proofreaders. They consume a lot of time and money.
Grammar-checking tools are available online at minimum prices. These tools can highlight grammatical mistakes in a few seconds. They also recommend changes in sentence structure, vocabulary, and formatting. The writing tone and writing styles can also be changed.
Examples of grammar checkers include Grammarly, QuillBot, Ginger, etc.
AI Detectors
A person can give keywords to AI writers and the content will be written in no time. But the content then has some issues. AI Writers usually write generic content. The content written solely with AI does not remain valid for many publishing platforms.
How can we detect if someone has used AI in their writing? The solution is simple; use AI Detectors. Many AI detectors available online can be used for this purpose. Famous AI detectors are Copyleaks, GPTZero, Originality AI, etc.
Plagiarism Checkers
Sourcing information from online sources can cause the content to be plagiarized. Then the content doesn’t remain publishable. Also, it is not easy for someone to detect plagiarism manually. Then what is the solution? AI plagiarism checkers.
A lot of plagiarism checker tools are available online. Writers just have to put their writing in the tool and it detects the plagiarism in a few seconds. The plagiarism report can be downloaded as a PDF. These tools mention the information copied and its source.
Online plagiarism checkers are offered by Small SEO Tools, Grammarly, Turnitin, Editpad, etc.
SEO Tools
SEO tools are used to optimize the content for the search engines. Certain guidelines have to be followed to get the written content SEO optimized. However, it can be done with the help of SEO tools available online. Some SEO optimization tools are offered by Small SEO Tools, Adminer, Ahrefs, etc.
Specialize in More Niches
There are various niches of content writing. If a writer wants to expand his content writing business, they can specialize in more than one niche. Different content writing niches are discussed below:
Blog Posts
Blog posts are articles having opinions, news discussions, promotional content, etc. They are published on blogs, just like websites. They contain written articles, pictures, videos, or graphic content to express some information. Some famous blogging platforms are Wix, Medium, WordPress.com, Squarespace, etc.
Website Content
Website content is a niche that contains a particular segment of content writing. The websites focus on health, technology, sports, etc. Content published on the website will be on such a particular topic. So, the audience knows which website has content of their interest, such as sports.
Social Media Posts
Almost 62.6% of the world’s population uses social media. So, conveying information on social media is a lot easier than any other source. Anyone can write on different topics and beautify them with relevant graphics, pictures, or videos. The posts on social media can be on any topic such as recent events, sports, fashion, entertainment, parenting, etc. The platforms where the posts can be uploaded are Facebook, Instagram, YouTube, etc.
SEO Content
SEO content niche encompasses the website content that often answers queries. The SEO content focuses on keywords that appear in searches of search engines. This content can be about all the fields of life, such as lifestyle, e-commerce, real estate, education, etc.
Technical Writing
This niche covers technical and complex information. It includes finance, medical, engineering, technology, etc. The focus of technical writing is to convey technical information in a precise and understandable manner. Examples of technical writing are user manuals, SOPs, product specifications, etc.
Copywriting
The copywriting niche focuses on product details of a specific industry. The purpose of copywriting is to compel customers to buy the product or services through persuasive content. This niche requires writers to use researched, precise, and comprehensive information to attract the audience.
eBook & Whitepapers
Electronic books can be read on electronic gadgets, such as mobiles, tablets, etc. These books contain a variety of information such as fiction or non-fiction stories, and content about education and marketing. The e-books can be of any length and convey valuable information to the targeted audience.
A whitepaper is a comprehensive guide to a specific issue or topic. It addresses specific business or technical fields’ audiences about a specific approach or solution. It is used in businesses, technology, and government policies.
Automate the Client-Dealing
The content writing business emerges online. Hundreds of thousands of clients are available worldwide. So, it is not possible to deal with that large number of clients manually. Then what can we do?
The solution is the automation of this process. Certain techniques can help. Some of them are mentioned below:
Use Chatbots
AI chatbots are being used in almost every online business nowadays. Certain information is fed into the chatbots. Whenever a customer asks a question, these chatbots respond accordingly. Hundreds of customers can be dealt with at the same time. The chatbots are efficient, cost-effective, and always available.
FAQs
The writers who have websites or online presence can add frequently asked questions in the description. Buyers don’t need to wait for their queries to be answered. They can just read the description and get their answers. It will speed up and automate the order-taking process.
Enlist pricing
If the customers visit the online profile of a writer and want to place an order, they should not wait to ask for pricing. The pricing should be enlisted in front of every service, so the order-taking process may be automated.
Conclusion
The content writing business can be scaled up using different methods. These methods include scaling up the team, incorporating AI tools, specializing in multiple niches, and automating client dealing. An individual writer or a team of writers can excel in this business using these techniques.
